This exciting MSc Data Science for Business is the first in Scotland to be run in partnership with SAS, a global leader in business analytics solutions. We’ve worked together with leading financial services organisation HSBC and The Data Lab to develop the course so it meets industry needs.

This MSc course provides you with a deep understanding of the industrial and scientific relevance of advanced analytics and their application in strategic and operational decision-making. The course addresses the acknowledged shortage of business leaders and managers with a detailed working knowledge of data analytics. As a graduate, you’ll have a highly sought-after blend of data analytics, business acumen and advanced management skills.

You can develop specialist skills by choosing elective modules from finance, computing science and management. You’ll work on real-life consultancy-style projects alongside industry leaders in data analytics. Our extensive network of external organisations across all sectors provides opportunities to build your knowledge, skills and experience for a successful career in business analytics roles.

SAS partnership

Our partnership gives students access to SAS educational material and licensed software, plus the opportunity for engaging in projects with an industry leader in the field of business analytics. Global organisations from all sectors use SAS to support strategic decision-making. We’re confident that this partnership will help you to be the difference in your chosen career path.

The Data Lab

We work closely with The Data Lab, an internationally leading research and innovation centre in data science. Established with a £11.3 million grant from the Scottish Funding Council, The Data Lab enables industry, public sector and world-class university researchers to innovate and develop new data science capabilities in a collaborative environment. Its core mission is to generate significant economic, social and scientific value from data. As a student, you’ll benefit from a wide range of learning and networking events that connect leading organisations seeking business analytics skills with students looking for exciting opportunities in this field.

The University of Stirling Management School

At the University of Stirling Management School, the principle of responsible business, policy and practice is central to everything we do. This vision helps us to equip our students effectively with the skills to act as global citizens, capable of addressing the needs of society.

As a member of the Chartered Association for Business Schools, we have strong links with industry and were recently awarded the Small Business Charter for engagement with local and regional enterprise.

We’re in an elite group of business schools globally – and one of only 14 in the UK – to hold accreditation from the Association of MBAs (AMBA) for both our MBA and MSc Business and Management (MBM) courses.

Top reasons to study with us

#1 You’ll work on real-life consultancy-style projects alongside industry leaders in data analytics

#2 The flexible design of the degree course means you can specialise in finance, marketing or data science and management

#3 The course is endorsed by The Data Lab — one of Scotland’s innovation centres that helps universities develop new data science capabilities in a collaborative environment

Course objectives

Over the two semesters of taught classes you’ll:

  • Acquire knowledge, skills and experience for a successful career in data-driven roles
  • Understand the applications and implications of data analytics in organisations across different sectors
  • Develop knowledge and skills of data analytics tools and techniques for business decision making
  • Enhance your capabilities and confidence for championing data analytic projects
  • Enhance and develop critical, analytical, interpersonal and other transferable skills
Preparing Business Leaders of the Future

Postgraduate education at the University of Stirling Management School goes beyond textbooks and lecture rooms, we also focus on your personal and professional development.

Our unique Flying Start Leadership programme equips you with the awareness, knowledge and techniques essential for building a successful career. These range from practical skills, like effective public speaking, to developing ways to work under pressure in difficult situations and manage conflict. Find out more about Flying Start.

Preparation for International students coming to study in the UK

Prepare for Success is an interactive web learning tool for international students who are coming to the UK to study. Take a look at the Prepare for Success website to get

Course details

Through a series of core modules, you’ll gain the knowledge, skills and experience for a successful career in data analytic roles. You’ll also develop an understanding of the ways data analytics is used in organisations across different sectors. This will be achieved through data analytics theory and practice, with many opportunities to work with real datasets. You'll also have the opportunity to work with industry partners, through consultancy projects, as well as bringing their expertise into the classroom.

Semester one involves four compulsory modules. There are three compulsory modules in semester two, plus one or two other modules of your choice. During the spring and summer semesters, you’ll carry out a consultancy project with an external organisation tackling a critical business challenge. This will give you an opportunity to integrate and apply the knowledge and skills you develop throughout your degree.


Teaching is carried out a though a mix of lectures, tutorials, case studies, role-playing, computer simulations, fieldwork exercises, site visits, guest speakers and company projects.


Much of the assessment is continuous. Assessed work is often conducted in groups, developing your teamwork and communication skills.

Your final assessment will involve a dissertation.

Course director

Dr Kepa Mendibil

+44 (0)1786 467380


Fees - 2018/2019

  • Overseas £15,250
  • Home/EU £6,300
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Last updated November 14, 2018
This course is Campus based
Start Date
12 months
6,300 GBP
Home/EU: £6,300 - Overseas: £15,250
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