The Marketing track is one of six possible tracks in the Business Administration Master’s programme. This track will provide you with a solid grounding in the science and models of contemporary marketing thought, empowering you to make relevant and distinctive (strategic and tactical) marketing decisions.
Customise the programme by choosing from a selection of more than 20 elective courses; prepare for your career with real-world case studies and top-level guest lectures; benefit from a strong research focus, qualified, international staff and fellow students from all over the world.
Business Administration: Marketing
This one-year programme has a strong international focus and reflects a research-based approach to the field of Business Administration, in general, and Marketing, in particular. Marketing is an exciting aspect of today’s business world, whose ever-changing environment and new technologies are changing the way we think about and implement marketing decisions. The Marketing track will provide you with the insights needed to identify marketing opportunities and develop effective implementation strategies.
About this track
This one-year Master's programme involves three core courses: Theories of Marketing, Consumer Behaviour and Marketing Strategy. Theories of Marketing focuses on the key and emerging theories that are shaping marketing management and marketing thought today. It covers the most important skills relating to the acquisition and comprehension of scientific articles in the field of marketing and invites you to elaborate on their scientific contribution and managerial relevance. The Consumer Behaviour course provides insights into how people behave as consumers and discusses the theoretical and managerial implications of such behaviour for firms. During the Marketing Strategy course, you will learn to apply strategic marketing frameworks and thinking to different marketing issues, developing evidence-based solutions to complex problems.
The Master of Science in Business Administration is a one-year programme of 60 ECTS credits (1 ECTS credit = 0.5 US credits). The academic year runs from September to the beginning of July and is divided into two semesters, each with three periods. If you choose to follow the International Management or Marketing specialisation you may start your programme in either September or February.
The Master's thesis is the final piece of work you will be required to complete prior to graduation and is based on your chosen track. Your thesis must be individually written and will be supervised by one of the lecturers from the relevant track. Business Administration offers a structured thesis process, which enables you to finish your Master's degree within the given year.
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Last updated March 17, 2017