Business Administration – Marketing
Master Technology, International Business, and Leadership
Effective executives need global knowledge; strong technology skills; and collaborative finesse. The Chapman Graduate School of Business covers it all:
International perspective: expands and deepens your global viewpoint across countries and cultures.
Hemispheric focus: leverages our pivotal Miami location, bringing Latin America and the Caribbean within close reach.
Technological excellence: strengthens your IT prowess for more effective learning.
Master of Science in Marketing
Be a marketing leader for the digital age.
Business doesn't stand still. It's an ever-changing landscape, with the rapid evolution of digital and mobile technologies and increasingly sophisticated consumers. The Master of Science in Marketing program has a specialized focus on three key strategic areas that are essential in today’s business environment: Digital Marketing, Brand Development, and Marketing Analytics.
Earn your degree in just ten months, and emerge with the technical knowledge, deep analytical skills, and versatility required to be a marketing leader. Graduates are ready to launch careers as marketing managers, account executives, digital media specialists, brand managers, marketing analysts, and social media directors.
According to the Bureau of Labor Statistics, market analysts and marketing specialists are projected to be among the fastest growing occupations, with a projected 31.6% growth over the next ten years. The entry-level salary for a market analyst is $60,300 and the median salary for marketing managers is $114,480.
According to a Forbes article (August 25, 2014), two-thirds of consumer goods executives feel that their companies need to do more to harness digital technologies in order to enhance their marketing efforts. A study by McKinsey & Company predicted that by 2018 the United States could face a shortage of 140,000 to 190,000 people with deep analytical skills as well as a shortage of 1.5 million managers and analysts with the know-how to use the analysis of big data for effective decision-making. There's a clear demand for professionals with training in marketing analytics to fill these positions.
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