MSc in Big Data, Marketing & Management

General

Program Description

Program overview

With 2 internationally recognized certificates and through a close collaboration with more than a dozen industry leaders, startups, and associations, the program confronts students, from the very beginning of the program, with the reality and multilayered complexity of big data, data-driven marketing, and marketing analytics.

  • Duration: 12 months
  • Campus: Toulouse
  • Language: English
  • Mode: Full-time
  • Tuition Fees: 16500€
  • Application Fees: 130€
  • Intake: September 14th 2020
  • Deadline: 30 June 2020

Why this program?

The explosive growth in the amount of data created in the world by uhmans and machiens continues to accelerate. This data deluge coupled with a societal awareness of the strategic value of data, has engendered a global business paradigm shift: the advent of a data-driven business era.

In a new data-driven business world, marketing professionals must get used to evolving in a volatile, fast-changing and technology-driven business environment, and thus acquire new forms of expertise and skills that are at the junction of Digital Marketing innovation, Analytics, but also Artificial Intelligence.

Strengths

  • The program relies on an innovating, problem-based, pedagogical approach merging the disciplines of marketing, business analytics and computer science.
  • Through a close collaboration with more than a dozen industry leaders, startups, and associations, the program confrnts students, from the very beginning, with the reality and multi-layered complexity of data-driven marketing and marketing analytics.
  • Students will participate in real, business-led case studies.
  • This MSc is ranked #51 in th QS ranking and #3 in France

Benefits

  • Master the key challenges and latest trends in both consumer behavior and marketing innovation.
  • Solve marketing problems by applying the most important techniques that are used in data-driven marketing.
  • Gather insights from data by implementing artificial intelligence techniques (including Machine Learning and Deep Learning).
  • Write advanced computer programs to analyze vast amounts of data.

Certifications

  • Includes preparation for 2 professional certificates: SAS Visual Analytics(link is external) and Dell EMC(link is external) - Data Science Associate (EMCDSA).

Admissions

  • Academic Requirements: 4 years Bachelor degree
    • or 3 years Bachelor degree + 2 years of relevant experience
  • Language requirements:
    • English mother tongue, or
    • Bachelor degree taught in English, or
    • TOEFL IBT 80/IELTS 6.5/TOEIC 800/FCE

4-step application process:

  • Complete online application
  • Submit supporting documents
  • Take virtual interview
  • Wait for admission results

Career opportunities

  • Marketing scientist
  • Marketing Strategist
  • E-marketer
  • Data strategist
  • Data planner
  • Data analyst
  • Customer intelligence manager
  • Operational researcher/Experts in marketing analysis/Marketing research/CRM/Credit analysis
Last updated Jan 2020

About the School

With 5 campuses located in the heart of dynamic cities, such as Toulouse, Barcelona, Casablanca, Paris and London, and alliances with top academic institutions and multinational corporations across th ... Read More

With 5 campuses located in the heart of dynamic cities, such as Toulouse, Barcelona, Casablanca, Paris and London, and alliances with top academic institutions and multinational corporations across the globe, we are able to offer a broad core curriculum of undergraduate and graduate degree programs: from Bachelor to MSc, MBA, DBA, and Executive Education. Our programs are taught in French, English or Spanish, and cover Business, Management, Finance, Marketing, and Aerospace Management. Read less
Toulouse , Barcelona , Paris , Casablanca , London + 4 More Less