MSc Wine Management

General

Program Description

The MSc Wine Management

Objectives

A 16 month programme to produce corporate specialists who will be able to apply in-depth theoretical and practical knowledge of the international business environment to international management in the wine, beer and spirit industry.

Programme

THEORETICAL & PRACTICAL APPROACHES

•Practical knowledge of the international business environment

•Advanced international management practice in thewine and spirits industry

•Study wine fundamentals with management, law, finance and marketing applied to the sector

INTERNATIONAL DIMENSION

•International faculty and experts from all around the world

•Diversity in the classroom and in experience

CLOSE FOLLOW-UP

•Face to face classes

•Small teaching groups (20-30 students)

•Meetings and workshops to build your professional project

INSIGHTS INTO THE CORPORATE WORLD

•Specialist lectures and meetings with industry representatives ("Marketing & Distribution issues", "Burgundy Producers", "Sake tastings and market", "New tasting approaches: Lebanese Wines"…)

•Visits towineries

SECTORIAL APPROACH: REALITIES OF THE WINE & SPIRITS INDUSTRY

•Field trips in Burgundy, Languedoc, Champagne etc.

•Professional Fairs (ProWein, Wine Paris)

MODULES

All modules are linked to the wine, spirits and beer industry.

SEMESTER 1

WINE & SPIRITS FUNDAMENTALS MODULES

Wines of the World

Spirits & Liqueurs of the World

Viticulture & Oenology

Wine and Spirits Tastings & Fieldtrips

WINE & SPIRITS MANAGEMENTMODULES

Economic Environment of the Wine Industry

Finance in the Wine & Spirits Industry

Sales & Distribution in the Wine & Spirits Industry

Marketing in the Wine, Beer & Spirits Industry

Wine & Spirits Tourism

Legal Rules in the Wine and Spirits Industry

PRACTICAL APPROACH MODULES

Specialist lectures and meetings with industry representatives

Professional Project

Field trips

SEMESTER 2

BUSINESS DEVELOPMENTMODULES

Business Ethics

Innovation Management

Research Methodology

Global Strategy in the Wine & Spirits Industry

Corporate Social Responsibility

WINE & SPIRITS MANAGEMENT MODULES

Legal Protection: Brand, Model, Design

Introduction to the Law of Contracts

Wine & Spirits Marketing Focus:Asia

Logistics

PRACTICAL APPROACH MODULES

Wine Business Game

Institutional Tastings, Thematic conferences

Wine Exhibition, Tastings, Field Trips

Job conferences

SEMESTER 3

Professional Thesis (with optional internship)

More than 400 hours face to face classes

Career opportunities

As a graduate of this programme, you will have gained a global understanding of this unique industry, enabling you to apply with confidence for managerial positions in all its sectors.

Graduates will be able to apply for managerial positions in all sectors of the wine industry. Some of the managerial positions for which the course will prepare you are:

  • Brand manager
  • Import-export manager
  • Sales executive
  • Distributor
  • Commercial agent
  • Communications manager
  • Public relations manager
Last updated Dec 2019

About the School

Founded in 1899, Burgundy School of Business is a leading teaching and research school belonging to the network of top French academic institutions in management.?? With its deep commitment to the val ... Read More

Founded in 1899, Burgundy School of Business is a leading teaching and research school belonging to the network of top French academic institutions in management.?? With its deep commitment to the values of responsibility, openness and creativity, Burgundy School of Business places entrepreneurial management firmly at the centre of its teaching and research mission: to train managers ready to act as entrepreneurs in both business and society areas. Read less
Dijon , Lyon + 1 More Less

Accreditations

EFMD Equis Accredited
AACSB Accredited