MSc Strategic Tourism Management and Marketing


Read more about this program on the school's website

Program Description

Why choose this course

If you’re an existing tourism graduate or have experience in the sector and want to take your skills to the next level, this is the course for you. At Surrey, we’re one of the best universities in the world offering the subject: our School of Hospitality and Tourism Management was ranked in the top 10 globally for hospitality and leisure management in the QS World University Rankings 2019.

We’ll teach you the skills you need to further your career and knowledge that will inspire you as you uncover how important tourism is to the world’s economy.

What you will study

This course combines the latest expertise and research with valuable industry connections. You’ll be exposed to forward-thinking ideas in strategic human resources management, strategic tourism management and smart tourism design. You’ll also be able to learn from our exciting optional modules, such as digital marketing and social media campaigns, strategic tourism consultancy and event portfolio and destination development.

Bringing the world into sharp focus, we’ll give you insight into how management and marketing techniques can be used to solve the challenges faced by the tourism industry today. At the same time, we’ll grow your understanding of the impact tourism has on the world economy and what the future holds for the global travel market in years to come.

Study and work abroad

There may be opportunities to acquire valuable European experience by working or conducting research abroad during your degree or shortly afterwards. It is possible to do this in the summer period with an Erasmus+ grant working on your dissertation or as a recent graduate. In order to qualify your Erasmus+ traineeship must be a minimum of two months.

Graduate prospects

Becoming a student, and eventually, a graduate, of the School of Hospitality and Tourism will inspire you to be ambitious, think bigger and encourage you to bring innovative new ideas to life. You’ll be in an excellent position to take advantage of the growing professional opportunities within this exciting industry as we help you nurture and develop the skills and knowledge you need to become a future manager, executive or indeed fulfil a number of other professional positions within the industry.

We have a large community of professional alumni from the university and continue to generate impressive opportunities for graduate employment. Our course will boost your career and equip you with the tools you need to meet the many challenges of modern, international tourism.


Modules listed are indicative, reflecting the information available at the time of publication. Please note that modules may be subject to teaching availability, student demand and/or class size caps.

The University operates a credit framework for all taught programmes based on a 15-credit tariff. Modules can be either 15, 30, 45 or 60 credits, and additionally for some masters dissertations, 90 credits.

Year 1 (full-time)

Module Title Status Semester
Dissertation Core Year-long
Digital Marketing and Social Media in Tourism Compulsory 1
Hospitality and Tourism Operating Systems Optional 1
Research Methods Compulsory 1
Smart Tourism and Events Design Compulsory 1
Tourism Development and Sustainability Optional 1
Accounting & Finance for Business Optional 2
Business Plan for Hospitality, Tourism and Events Optional 2
Event Portfolio and Destination Marketing Optional 2
Strategic Human Resource Management Compulsory 2
Strategic Tourism Management Compulsory 2
Tourism Social Science Optional 2
Optional modules for Year 1 (full-time) - FHEQ Levels 6 and 7

1 in Semester 1, 3 in Semester 2

Entry requirements

A minimum of a 2:2 UK honours degree in tourism management, or a recognised equivalent international qualification. We'll also consider you if you have a business or management degree and at least one-year relevant experience in the tourism industry.

Last updated Jan 2020

About the School

The University of Surrey was established on 9 September 1966 with the grant of its Royal Charter, but its roots go back to a late 19th-century concern to provide greater access to further and higher e ... Read More

The University of Surrey was established on 9 September 1966 with the grant of its Royal Charter, but its roots go back to a late 19th-century concern to provide greater access to further and higher education for the poorer inhabitants of London. Read less