Duration: 1-year full time
Start date: September 2021
Apply by: 1 August 2021 (international), 1 September 2021 (UK)
Top 10 in the UK for Business and Economics (Times Higher Education World University Rankings 2020)
3rd in the UK for annual research income in 2015-2019 (Chartered Association of Business Schools)
Top 15 in the UK (QS World University Rankings: Masters in Marketing Rankings 2021)
Develop your strategic marketing skills and compete in today’s increasingly global marketplace.
On this MSc, you’ll gain insights into the world of marketing, with its ethical and societal implications. You’ll study core marketing areas in-depth, including market research, buyer behaviour, branding and analytics. You also cover the principles of design, creativity and innovation as well as global marketing management. Building on this foundation, you can tailor your degree to your career path, with options including digital marketing, supply chain management and the management of negotiation.
You’ll be studying at an international Business School with innovation at its heart, where you’ll benefit from our teaching, research and business partnerships.
Our Strategic Marketing MSc is accredited by CIM – The Chartered Institute of Marketing, the world’s leading professional marketing body. Accreditation provides graduates of the course with a fast-track progression route to obtaining Chartered Marketer status via examination exemptions.
The University of Sussex Business School is accredited by EQUIS, the most comprehensive institutional accreditation system for business and management schools. Accreditation ensures rigorous quality control, benchmarking against international standards and is acknowledged worldwide.
We’ll make all reasonable efforts to provide you with the courses, services and facilities described in this prospectus. However, we may need to make changes due to significant disruption, for example in response to COVID-19.
"My degree helped me pursue my career goals by providing me with the tools and information to understand my sector."
Suzy Q Designs, Marketing and Social Media Content Manager
You should have a lower second-class (2.2) undergraduate honours degree or above (including an average mark of at least 57%).
Your qualification can be in any subject. You may also be considered for the course if you have other professional qualifications or experience of equivalent standing.
English language requirements
IELTS (Academic): Standard level (6.0 overall, including at least 5.5 in each component).
English language support
If you don’t meet the English language requirements for your degree, you may be able to take a pre-sessional course.
Admissions information for applicants
How to apply
You apply to Sussex using our postgraduate application system.
Yes. You must submit a personal statement as part of your application.
Choose to study this course online and benefit from the flexibility to gain a Masters qualification at a time and pace that suits you. You can start modules every two months and pause whenever you need to. Offering a distinctly Sussex style, you’ll be part of a global network of students, through peer-to-peer learning and discussion groups.
We’re planning to run these modules in the academic year 2021/22. However, there may be changes to these modules in response to COVID-19, or due to staff availability, student demand or updates to our curriculum. It may not be possible to take some module combinations due to timetabling constraints. We’ll make sure to let our applicants know of material changes to modules at the earliest opportunity.
Core modules are taken by all students on the course. They give you a solid grounding in your chosen subject and prepare you to explore the topics that interest you most.
Global Marketing Management
Strategic Design Thinking for Market Value
Advanced Marketing Analytics
Marketing Ethics and Society
Strategic Brand Management
Research Project (Strategic Marketing)
Alongside your core modules, you can choose options to broaden your horizons and tailor your course to your interests. This list gives you a flavour of our options, which are kept under review and may change, for example in response to student feedback or the latest research.
While it’s our aim for students to take their preferred combinations of options, this can’t be guaranteed and will be subject to timetabling. Options may be grouped and if so, students will be able to choose a set number of options from the selection available in any particular group.
Contemporary Applications in Consumer Psychology: Neuromarketing and Beyond
Innovation in the Creative Economy
Management of Negotiation
Marketing and Communications in the Digital Era
New Product Development Strategy]
Fees and scholarships
Home students: £12,450 per year for full-time students
The Channel Islands and Isle of Man students: £12,450 per year for full-time students
International students: £22,500 per year for full-time students.
If you’re a self-funded international student, you’re required to pay a tuition fee deposit.
How can I fund my course?
Our aim is to ensure that every student who wants to study with us is able to despite financial barriers so that we continue to attract talented and unique individuals.
Working while you study
Our Careers and Employability Centre can help you find part-time work while you study.
On this course, you gain the essential strategic marketing skills and knowledge for employment in today’s global and dynamic world. It’s for people who want to work in:
Advertising, brand and product management
Marketing research or consultancy
New business development
Research (or wish to undertake doctoral study)
"A Masters was invaluable toward me securing my dream job. Learning global reach skills and presentation skills were incredibly valuable.”
Conversion Rate Specialist, Brandwatch