Why choose this course
"Creative, client-facing, analytical, practical or more: whatever marketing specialism you aspire to, our MSc Strategic Marketing can help you get there.
This course has a strategic, digital and analytical focus, combining subject-specific marketing knowledge and digital marketing skills with hands-on, practical marketing experience.
This course is distinctive in its focus on digital marketing and social media, which will give you an advanced understanding of contemporary marketing principles. Understanding digital is vital for marketing in a data-driven world, and this course will give you the knowledge and skills you need to be an asset for future employers."Dr Georgia StavrakiProgramme Leader
What you will study
At Surrey Business School, we emphasise innovation and leadership and provide an in-depth and hands-on approach to teaching. We’ll bring out your creativity and problem-solving abilities and develop your skills as a successful, contemporary marketer.
We’ll teach you the ‘ins’ and ‘outs’ of marketing strategies, processes and techniques. You’ll also learn about communication and customer-facing functions.
You’ll study a range of core concepts from other management disciplines including innovation management. You can tailor our course to suit your career aspirations by choosing from a variety of interesting modules, covering global strategy, marketing analytics and more. You’ll also have the chance to complete a valuable placement or dissertation module as a final project.
MSc - Association to Advance Collegiate Schools of Business (AACSB)
Accredited by the Association to Advance Collegiate Schools of Business (AACSB).
MSc - Chartered Institute of Marketing (CIM)
Accredited by The Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
Study and work abroad
There may be opportunities to acquire valuable European experience by working or conducting research abroad during your degree or shortly afterwards. It is possible to do this in the summer period with an Erasmus+ grant working on your dissertation or as a recent graduate. In order to qualify your Erasmus+ traineeship must be a minimum of two months.
As part of this course, you’ll have the opportunity to complete a Professional Training placement, where you can apply what you’ve learnt in a relevant organisation and gain practical experience for your CV.
We provide support and guidance to help you secure a placement alongside access to vacancy portals, which include thousands of placement opportunities every year and let you discover companies we’re connected with. We can also vet and support you for a placement at a new company that you approach. We don’t usually place students directly.
If you choose not to complete a placement or do not secure a placement, you’ll complete nine months of teaching and then spend three months working on a dissertation. This means you’ll complete this course in 12 months.
If you choose and secure a placement, you’ll complete nine months of teaching and then spend six months working on placement. This means you’ll complete the course in 15 months instead of 12.
If you want to enrol with the Chartered Institute of Marketing as an affiliate, you can study CIM qualifications without having to complete all of the modules. For most qualifications, you will only need to take two assessments instead of the usual three. Therefore, you will add an individual award to supplement your degree.
There is a fee to join CIM.
Academic year structure
You will study our course for two semesters, with four compulsory modules in Semester 1 (October to January) and two compulsory and two optional modules in Semester 2 (February to June). There is also a dissertation or placement module. The dissertation takes place between June and September and placements usually last between three and six months after the completion of Semester 2.
Modules listed are indicative, reflecting the information available at the time of publication. Please note that modules may be subject to teaching availability, student demand and/or class size caps.
The University operates a credit framework for all taught programmes based on a 15-credit tariff. Modules can be either 15, 30, 45 or 60 credits, and additionally for some masters dissertations, 90 credits.
Year 1 (full-time)
Applied Marketing Research
Digital Marketing & Social Media
Services and Relationship Marketing
Accounting & Finance for Business
Dissertation in Marketing and Retail Management
Integrated and Digital Marketing Communications
Introduction to Marketing Analytics
Optional modules for Year 1 (full-time) - FHEQ Level 7
Students choose 2 optional modulesStudents on the placement pathway must undertake the 60 credit placement module. Students NOT on the placement pathway must undertake the 60 credit dissertation module.
A minimum of a 2:2 UK honours degree, or a recognised equivalent international qualification.