Explore issues at the forefront of strategic event marketing trends on this varied, engaging course. This Strategic Events Marketing programme from Sheffield Hallam University will help you to explore issues at the forefront of strategic event marketing trends on this varied, engaging course.
Examine different approaches to successful event marketing.
Consider the growing use of events as a marketing approach.
Learn how to create events that provide great experiences.
Apply your learning and create a real marketing event.
Be inspired by award-winning international event agency TRO.
In this course, you'll focus on the marketing of events, as well as on experiential marketing — the usage of events as a marketing approach. Through this multifaceted study method, you'll gain the skills and experience you need to excel in the dynamic, growing event sector.
Sheffield Hallam is one of the leading providers of events courses in the UK. As a founder member of the Association of Event Management Educators (AEME), we are involved in establishing academic benchmarks in events education. This course has an innovative format based on a new learning and assessment strategy that puts you at its centre.
As well as tackling both established and more contemporary forms of event marketing on a theoretical level, you'll also gain valuable real-world experience. This will come through working either within an organisation or for one of the growing number of event marketing agencies.
You learn through:
This course prepares you for a career in:
PR and marketing
marketing campaign management
experiential marketing agencies
conference and event departments and organisers
international leisure resorts
potential career opportunities in agencies specialising in events and conference business analysis
further studies or academia
Module and assessment information for future years is displayed as currently validated and may be liable to change. When selecting electives, your choices will be subject to the core requirements of the course. As a result, selections may be limited to a choice between one of two or more specified electives in some instances.
You will be able to complete a placement year as part of this course. See the modules table below for further information.
Business And Management Strategy
Strategic Event Creation
Strategic Event Marketing
Normally an honours degree or recognised equivalent qualification. We will consider enquiries from those who have substantial management or subject experience but do not have the normal entry requirements. We may invite these potential students for an interview to discuss their particular background, experience and qualifications.
If English is not the first language they will need an IELTS 6.0 score with a minimum of 5.5 in all skills or equivalent (non-work experience students)
If English is not the first language they will need an IELTS 6.5 score with a minimum of 6.0 in all skills or equivalent (work experience students).
If the applicant's English language skill is currently below the required level we will consider a Sheffield Hallam University Pre-sessional English course which will enable them to achieve an equivalent English score.
Applicants may be admitted with no formal qualifications but with substantial industrial experience at a senior level and some evidence, from references, performances on training courses or further education qualifications that he/she should be capable of gaining a postgraduate qualification.
Additional information for EU/International students
If you are an International or non-UK European student, you can find out more about the country-specific qualifications we accept on our international qualifications page.
For details of English language entry requirements (IELTS), please see the information for 'All students'.
Home: £9,340 or £10,540 (with work experience) for the course
International/EU: £14,460 or £15,660 (with work experience) for the course