MSc Media Management


Program Description

The University of Stirling’s MSc Media Management course is constantly evolving in order to keep up with the globe’s rapidly changing media landscape. It also prepares media managers to meet the challenges posed by unprecedented change and increased competition across the media environment.

As a student, you’ll benefit from being taught by highly qualified, international-standard tutors, and will graduate with strong management skills and an analytical perspective on the media industry. You’ll also develop a firm understanding of the evolving regulatory and policy environment in which the media operates.

This course provides a theoretical and case-study-based foundation in media economics, finance and business strategy – with advanced study in contemporary media, cultural theories and training in appropriate research methodologies.

The course builds on the Division of Communications, Media and Culture's extensive links with the media industry, and draws on a range of related disciplines that range from media studies and economics to marketing and business studies. You’ll also benefit from field trips, including a visit to the state-of-the-art broadcast facilities at BBC Pacific Quay and the Scottish Parliament.

You’ll also have the opportunity to hear from industry professionals. For example, in 2016 we had speakers from Ofcom, BBC Scotland, PRS and the Games Industry.

Top reasons to study with us

  1. Media and Film Studies – 1st in Scotland, top 10 in the UK (The Guardian University Guide 2018).
  2. 1st in Scotland, top 10 in the UK for Communications and Media (Times and Sunday Times Good University Guide 2018).
  3. 98% of our postgraduate leavers are in employment or further study within six months of graduating (DLHE 2015/16).

Course details

The MSc Media Management consists of a taught course taking place over two 15-week semesters, followed by a dissertation. The taught course involves postgraduate modules offered by, or in collaboration with, the Faculty of Arts and Humanities and the Stirling Management School. You’ll take two core modules and one elective module each semester, making for a total of six taught modules across the year.


You’ll be taught through a combination of lectures, seminars, workshops and tutorials. We also have guest speakers who are usually experienced practitioners from the media industry able to provide strategic or practical insight into current management issues.


Modules are assessed by a combination of coursework and examination.

Course director

Professor Richard Haynes
+44 (0) 1786 467971

Fees - 2020/2021

  • Home/EU: £7,000
  • Overseas: £16,950
Last updated Aug 2020

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About the School

At the University of Stirling, being the difference is in our DNA – providing education with a purpose and carrying out research that helps to shape society.

At the University of Stirling, being the difference is in our DNA – providing education with a purpose and carrying out research that helps to shape society. Read less