MSc Marketing

University of Nottingham - Faculty of Social Sciences

Program Description

MSc Marketing

University of Nottingham - Faculty of Social Sciences

Overview

This course will develop your understanding of key areas in consumer behaviour and consumption, marketing management, strategy, analytics and critical marketing.

You will be able to tailor your studies by choosing from a wide array of marketing modules and will undertake a dedicated module in research methods for marketing.

This course is accredited by the Chartered Institute of Marketing (CIM), which is the leading professional body for marketers worldwide. We offer students the opportunity to complete the CIM Diploma in Professional Marketing alongside their MSc studies at no extra cost. This means that you will graduate with two internationally recognised professional qualifications.

Our teaching is practically focused and grounded in the latest ideas and principles in marketing practice. We work with prominent organisations and industry to ensure that teaching remains relevant to employers.

After graduating, you can choose to continue your studies with the CIM and, with appropriate employment experience in a marketing-related role, gain full member status and become a Chartered Marketer.

"The course gives you the opportunity to learn directly from some of the most accomplished marketing professionals. I had a great opportunity to work on a major consulting project with Walgreens Boots Alliance. The blend of knowledge I acquired, coupled with my professional experience, allowed me to think creatively and also to explore an industry I was unfamiliar with."
Salman Arif, MSc Marketing

Academic English preparation and support

If you require additional support to take your language skills to the required level, you may be able to attend a presessional course at the Centre for English Language Education, which is accredited by the British Council for the teaching of English in the UK. Students who successfully complete the presessional course to the required level can progress to postgraduate study without retaking IELTS or equivalent.

Specialist business and management courses are available and you could be eligible for a joint offer, which means you will only need to apply for your visa once. Students who enter via the CELE route are exempt from paying the school's £2,000 course deposit. For more details, please contact us.

Key facts

  • This course is accredited by the Chartered Institute of Marketing offering a degree and a professional qualification
  • Part of an elite group of EQUIS and AMBA accredited business schools
  • 6th in the UK for research power in the latest Research Excellence Framework, with teaching underpinned by the latest developments
  • An inspiring research portfolio worth £799m
  • 91.1% of MSc graduates from Nottingham University Business School secured work, self-employment or further study within six months of graduation
  • More than 19,000 Business School alumni connect you to a powerful global network of business contacts

Course details

Across the autumn and spring semesters, you will take 120 credits of taught modules. Each module typically consists of 10 two to three hour sessions.

You will complete a 60-credit dissertation over the summer, and will be allocated an appropriate dissertation supervisor who will oversee your progress.

Assessment

You will be assessed through a combination of individual assignments or group projects and written exams.

Modules

Semester one

Core modules

  • Consumer Behaviour and Analytics
  • Marketing Management in the Digital Economy
  • Marketing Strategy

Semester two

Core modules

  • Critical Marketing
  • Research Methods in Marketing

Optional modules

Two from:

  • Branding and Marketing Communications
  • Business to Business Marketing
  • Digital Marketing
  • International Marketing
  • New Product/Service Development and Management
  • Tourism and Sustainability

The modules we offer are inspired by the research interests of our staff and as a result may change for reasons of, for example, research developments or legislation changes. This list is an example of typical modules we offer, not a definitive list.

Careers

Professional accreditation

This course is accredited by the Chartered Institute of Marketing and you will receive a degree and a professional qualification.

Career destinations

Career destinations for our postgraduates include:

  • accountants
  • finance and investment analysts
  • higher education teaching professionals
  • investment bankers
  • IT business analysts
  • management consultants
  • marketing professionals
  • public relations professionals
  • university researchers

Postgraduate careers team

Our in-house Postgraduate Careers Team provides expert advice and guidance so that you can make an informed decision about the right career path for you.

As soon as you have accepted your offer of a place at the Business School, we can begin working with you to support your career planning needs. You can take part in pre-course careers discussions and take advantage of remote and online support through Career Leader, an online assessment tool which helps you to measure your business interests and motivations before starting your course. Our support continues throughout your time at Nottingham and after you graduate.

Employability and average starting salary

91.1% of postgraduates from Nottingham University Business School who were available for employment secured work or further study within six months of graduation. £25,000 was the average starting salary, with the highest being £57,200.*

* Known destinations of full-time home postgraduates 2016/17. Salaries are calculated based on the median of those in full-time paid employment within the UK.

Career and professional development

Whether you are looking to enhance your career prospects or develop your knowledge, a postgraduate degree from the University of Nottingham can help take you where you want to be.

Our award-winning Careers and Employability Service offers specialist support and guidance while you study and for life after you graduate. They will help you explore and plan your next career move, through regular events, employer-led skills sessions, placement opportunities and one-to-one discussions.

Entry requirements

2:1 (or international equivalent) in any discipline, excluding degrees with a substantial amount of marketing

English language requirements

IELTS: 6.5 (no less than 6.0 in any element)

This school offers programs in:
  • English


Last updated September 25, 2018
Duration & Price
This course is Campus based
Start Date
Start date
Sept. 2019
Duration
Duration
1 year
Full time
Price
Price
12,960 GBP
£12,960 (UK/EU) - £24,975 (international)
Information
Deadline
Locations
United Kingdom - Nottingham, England
Start date : Sept. 2019
Application deadline Request Info
End date Request Info
Dates
Sept. 2019
United Kingdom - Nottingham, England
Application deadline Request Info
End date Request Info