Due to the ongoing impact of COVID-19, information about courses starting in September 2021 may be subject to change. We continue to improve your teaching and learning experience so you gain skills and understanding which are valuable to you and sought after by employers.
Before you apply for a course, please check the website for the most recently published course detail. If you apply to the University of Bath, you will be advised of any significant changes to the advertised programme, in accordance with our Terms and Conditions.
Deepen your understanding of core marketing theory and learn to apply it in a practical setting. You’ll learn business skills that are important to employers.
This course is for graduates looking for a specialist route to a career in marketing with a background in business/management.
We designed this course with input from marketing industry leaders. This means you’ll develop the skills employers are looking for. Our industry links and the practical focus of this course will help your CV stand out from the crowd.
To help you prepare for any marketing career, you will learn about the three core elements of modern marketing:
marketing to consumers
marketing to businesses and organisations
marketing and society
We have close links with a range of organisations. This means we get input into our course from industry leaders.
Combine the latest marketing research with industry practice to go beyond ‘just’ the theory
Apply academic theory to a practical issue with an optional dissertation alternative. You'll get valuable experience working on a real problem
Deepen your understanding of modern marketing. Our faculty are experts in marketing to consumers, business and society
Develop skills and knowledge to help you create fresh, innovative ideas and stand out to employers
Learn through action with our Business Challenge Week and Action Project. You'll get practical experience to take with you into your future career
1st for Marketing in the Complete University Guide 2021
Top 40 in the world for Marketing in the QS Business Masters rankings 2021
We give you the edge
The practical focus of our courses will help you stand out from the crowd. You will develop key skills and work with employers from the start of your course. Find out more about how we prepare you for career success.
Our graduates have a great employment record. Most go on to careers in a range of areas, start their own business or begin a PhD.
Destinations of 2018-19 graduates
71% work in marketing
10% are management trainees
5% work in business development
5% are self-employed
5% work in consulting
Recent recruiters include Unilever, Johnson & Johnson, Ferrero UK, Mars and Tesco. Percentages are rounded to the nearest whole number. Employment data is based on the employment activity of the 2018-19 class for those employed and for who we hold data.
This course lasts 1 year. It starts in October 2021 and ends in 2022. Welcome week starts on 27 September 2021.
Occasionally we make changes to our programmes in response to, for example, feedback from students, developments in research and the field of studies, and the requirements of accrediting bodies. You will be advised of any significant changes to the advertised programme, in accordance with our Terms and Conditions.
Compulsory course units
These compulsory units are currently being studied by our students, or are proposed new units.
You will take these units
Marketing and society
Marketing to businesses and organisations
Advertising theory and practice
You will take these units:
Strategic brand management
International marketing across cultures
Research methods for marketing
You will select one of these units:
Financial management for international business
Principles of corporate social responsibility
New product development
Understanding employment law
Defining your career goals
Summer: Dissertation or Practice Track
You will finish the course by choosing one of these two options:
Dissertation TrackYou will produce a unique piece of research using techniques learned throughout the year.
Practice TrackYou will work with one of our partner organisations to solve a real business challenge. In teams, you will apply what you have learned and present your work to the company.
Learning and assessment
You will experience a variety of teaching methods including:
group project work
Specialists from our Careers Service, Academic Skills Centre and Library offer a range of personal development opportunities. There are more options available through the Students’ Union.
Recognition of professional qualifications
As well as being recognised as a higher academic qualification, a number of our degrees are also accredited by professional bodies in the United Kingdom. An accredited degree may entitle you to work in a specific profession within the UK, and abroad (where there are reciprocating arrangements with professional bodies in other countries).
The requirements to practise a profession vary from country to country. If you wish to practise your profession outside the United Kingdom, you are advised to confirm that the UK professional qualification you seek is valid in the country in which you are intending to work.
‘The connection with the working world is something I find really unique about the University.’
Julia Van De WeerdhofMSc in Marketing (2019)
2:1 (or its international equivalent) in your undergraduate degree.
Your degree can be in any discipline but must include an appropriate level of business/management and marketing related content. If you don’t have a suitable first degree, consider our MSc in Management, which allows you to specialise in marketing.
If you are a UK student and completed your undergraduate degree abroad, your qualification must be equivalent to a 2:1 or above.
We may make an offer based on a lower grade if you can provide evidence of your suitability for the degree.
In exceptional cases, relevant work experience may be a substitute for the degree requirement. You should have no more than three years’ relevant work experience.
English language requirements
You will need an International English Language Test System (IELTS) score of at least 7.0 overall. Your scores for reading, writing, listening and speaking must be at least 6.5.
These results must be no more than two years old from the start date of your MSc course.
We also accept other language tests, including PTE Academic, TOEFL. iBT, CPE and CAE.
If you have already taken a test but have not met the required standard, you can apply to take a pre-sessional course at the University.
If you are already studying in the UK
If you completed all of your undergraduate studies in:
a country where English is the official first language
You may be exempt from our English language requirements.
If you have an overall IELTS score of 6.5 or 6.0 you may qualify for a combined offer.
An overall IELTS score of 6.5 may allow you to take a five-week English course before your MSc. Each of your listening, reading, writing and speaking scores must be at least 6.0.
An overall IELTS score of 6.0 may allow you to take a ten-week course before your MSc. Each of your listening, reading, writing and speaking scores must be at least 5.5.
Fees and funding
Home tuition fees: £14,500
Overseas tuition fees: £22,000
All School of Management MSc courses have a £60 application fee. Do not pay the fee until you have completed your application. You can pay the fee using the University’s online payment system.
If we offer you a place on a course, you will need to pay a £1,000 deposit to secure it.
How to pay
Tuition fee loans
If you are studying a postgraduate course, you may be able to take out a loan for your tuition fees and living costs.
Scholarships and bursaries
School of Management ScholarshipsWe have over 30 scholarships worth £5,000 each, open to UK, EU and Overseas applicants.
GREAT Scholarships 2021In partnership with the British Council and GREAT Britain Campaign, we are offering six scholarships to students from China, India, Pakistan and Thailand.GREAT Scholarship 2021 awards cover up to £26,000 of your MSc course fee.
Other payment options
You can pay your tuition fees by Direct Debit, debit card, credit card, cheque, bank transfer or cash. You may also be eligible for a student loan to help you pay your fees.
As well as the cost of books, you will also need to cover the cost of scanning and photocopying. You should budget at least £100 for this.
Some courses involve engagement away from the University campus, and you may be required to pay some or all of the costs for these optional events.