The overall aim of the MSc Marketing course is to provide an academically challenging, intellectually stimulating programme of study that educates, develops and enhances the professional competence of students of marketing and business.
The course is designed to help build your knowledge, transferable skills and capabilities to prepare you for middle and senior appointments within public, private and social economy sectors in the global business arena.
This programme is also available as MSc Marketing with Advanced Practice, which includes either an internship or project.
The aims of this course are to:
Provide an advanced study of business and management with a particular focus on marketing
Prepare you for a career in marketing and business by building the transferable skills necessary for marketing management at a variety of levels
Develop your ability to apply knowledge and critical understanding of marketing and business to complex issues, both systematically and creatively, to improve entrepreneurial marketing and business practice
Enhance your lifelong learning skills and personal development to work with self-direction and originality and to contribute to business and society at large
Critically evaluate the application and impact of marketing theories and concepts to practical marketing problems
Develop strong transferable skills of logical reasoning, creative thinking, effective communication and the ability to critically evaluate contemporary issues
Acquire the skills necessary to conceive, design and implement a substantial research project
Cultivate highly developed lifelong learning skills and an appreciation for continuing personal and professional development, through self-directed and reflective learning
We employ a wide variety of teaching and learning methods across the various modules of this course, depending on the nature and priorities of each module. You will be taught using a mix of lectures, seminars, tutorials and workshops, around 12 hours per week.
In addition to your time in class, you will be expected to engage in approximately 30 hours of self-study time per week.
You’ll be taught by experienced lecturers who will bring the practical business-related experience into the classroom to enable students to understand how business works in the real world.
You will have access to Blackboard, our online learning environment, where you can access module resources and reading lists that will assist your preparation for classes and self-study.
Each module is assessed by coursework only.
Careers and progression
Upon successful completion of this course, you will be well placed to apply for a range of marketing positions across public and private sector organisations.
Additionally, the skills you will learn on the MSc Marketing will prepare those who choose to set up their own business.
The average starting salaries for graduate trainees in marketing is £21,461, the average the salary for a marketing manager is £37,305, a senior brand or product manager earns an average salary of £48,296 and the average salary for a marketing director is £77,799.
Applicants must hold at least:
A 2:2 (second class) honours degree or International equivalent, in any discipline
In exceptional circumstances, if you do not meet the entry requirements above but have substantial and significant experiential learning, you may be able to apply as a non-standard applicant.
Alternatively, you may be eligible to study our Extended MSc Marketing which integrates our Graduate Certificate programme to allow entry for students with equivalent to a standard degree (third class, pass or ordinary). Upon successfully completing the Pre-masters Graduate Certificate with a minimum overall mark of 50%, you will be guaranteed progression on to the MSc Marketing.
English language requirements
Applicants must satisfy our general entry requirements as well as meeting specific requirements.
The general entry requirements are any of the following:
IELTS 6.0 with no band score less than 5.5, or equivalent
HKDSE English Language – Grade 4 overall with no less than 3 in any of the 4 sub-skills
Indian Standard XII English – Minimum of 70% (in Central Board of Secondary Education (CBSE) or Indian Certificate in Secondary Education (ICSE) only)
WAEC – C6
If you do not have the required IELTS, you may be eligible to study on our Pre-Sessional programmes.
If you have IELTS 5.5, with a maximum one score of 5.0, you may be eligible to study on our Pre-Sessional Standard programme.
If you have IELTS 5.0, with a maximum one score of 4.5, you may be eligible to study on our Pre-Sessional Plus programme.
Tuition fees for 2020/21
Please note that the fees outlined are for your tuition only and do not include the cost of any course books that you may choose to purchase, stationery, accommodation etc. As an Ulster University London and Birmingham branch campus student you will also have access to our on-campus libraries and a range of e-learning resources.
The modules you will study may require you to purchase additional course textbooks and you should be prepared to buy some additional texts, we recommend allowing an additional £180 for the duration of your course.
What does my tuition pay for?
Your teaching in class – this includes seminars, lectures and tutorials
Access to facilities including computers, Wi-Fi, printers, lockers, multi-faith rooms, quiet study space and social areas.
Our library service – both on-campus and an extensive online catalogue of resources
Careers and Employability Service which provides help with CVs, applications and interview preparation through workshops, drop-ins and 1-2-1 appointments
The ACE Team (Academic Community of Excellence) who are here to support you with your studies and assignments
Students Activities Association (SAA) – who organise events on campus, discounted sightseeing trips and help students create and run societies