Ideal for those who wish to pursue, advance or switch to a career in Marketing, this programme is designed with an emphasis on the most cutting-edge marketing channels, concepts and developments. Upon successful completion of this course, students studying in UK campuses or online will also be awarded the CMI Level 7 Certificate in Strategic Management and Leadership (7C1V2) in addition to their MSc. New from September 2022 – this course will have an optional Placement Year to gain significant skills to enhance your employability.
Course Requirements
2:2 or above from a UK Bachelor’s degree, or equivalent qualifications.
International requirements - an English language level equivalent to IELTS 6.5 or above with a minimum of 5.5 in each component.
Course Details
Our MSc Marketing seeks to equip our students with the knowledge and skills required to develop cutting edge marketing strategies in a national and global context during periods of both stability and uncertainty.
This course is taught by academics with extensive real-world expertise in small group sizes to ensure greater interaction and a personalised learning experience. You will apply the theoretical concepts of marketing to real-life case studies, in a practice-based environment and will also have opportunities to work with professional bodies, employers and to undertake entrepreneurial activities.
You’ll cover the latest in digital and marketing technologies and how to drive customer engagement through effective data-driven marketing strategies. Brand management will be explored along with the latest social media channels and how they can be effectively harnessed.
You’ll graduate with the expertise sought after by today’s business employers to take your career to a senior level in the field of marketing management including digital communications and customer behaviour.
Course Structure
Global Business Strategy (15 credits)
Innovation Management in a Digital Age (15 credits)
Success Through Business Ethics (15 credits)
Brand Management and Social Media (15 credits)
Marketing and Digital Technologies (15 credits)
Consumer Behaviour (15 credits)
International Marketing (15 credits)
Digital Marketing Analytics (15 credits)
Strategies for the Digital Economy (15 credits)
Business Project (45 credits)
Professional Development (non-credit bearing)
Course Information
Assessment
You will be assessed formally through a mix of individual assignments, group work and Dissertation/Project work.
Structure
This course has an innovatively flexible structure, with specific assessments that are conducive to effective learning.
Duration
1 year full-time (2 years with Placement Year)
2 years part-time (3 years with Placement Year)
