MSc Marketing

Nottingham University Business School

Program Description
EFMD Equis Accredited

MSc Marketing

Nottingham University Business School

Overview

This course will develop your understanding of key areas in consumer behaviour and consumption, marketing management, strategy, analytics and critical marketing.

You will be able to tailor your studies by choosing from a wide array of marketing modules and will undertake a dedicated module in research methods for marketing.

This course is accredited by the Chartered Institute of Marketing (CIM), which is the leading professional body for marketers worldwide. We offer students the opportunity to complete the CIM Diploma in Professional Marketing alongside their MSc studies at no extra cost. This means that you will graduate with two internationally recognised professional qualifications.

Our teaching is practically focused and grounded in the latest ideas and principles in marketing practice. We work with prominent organisations and industry to ensure that teaching remains relevant to employers.

After graduating, you can choose to continue your studies with the CIM and, with appropriate employment experience in a marketing-related role, gain full member status and become a Chartered Marketer.

"The course gives you the opportunity to learn directly from some of the most accomplished marketing professionals. I had a great opportunity to work on a major consulting project with Walgreens Boots Alliance. The blend of knowledge I acquired, coupled with my professional experience, allowed me to think creatively and also to explore an industry I was unfamiliar with."
Salman Arif, MSc Marketing

Key facts

  • This course is accredited by the Chartered Institute of Marketing; offering a degree and a professional qualification
  • Part of an elite group of EQUIS and AMBA accredited business schools
  • 6th in the UK for research power in the latest Research Excellence Framework, with teaching informed by the latest developments

Course details

Across the autumn and spring semesters, you will take 120 credits of taught modules. Each module typically consists of 10 two to three hour sessions.

You will complete a 60-credit 12-15,000-word dissertation over the summer, and will be allocated an appropriate dissertation supervisor who will oversee your progress.

Assessment

You will be assessed through a combination of individual essays or group projects and written exams.

Modules

Core

  • Consumer Behaviour and Consumption
  • Marketing Management
  • Marketing Research and Analytics
  • Research Methods
  • Strategic Marketing in the Digital Economy

Optional

Two or three from:

  • Branding and Marketing Communications
  • Critical Marketing, Ethics and Sustainability
  • International Marketing
  • New Product/Service Development and Management

One from:

  • Contemporary Developments in HRM/OB
  • E-Business
  • Innovation Management
  • Launching New Ventures
  • Technology Entrepreneurship
  • Tourism and Sustainability

The modules we offer are inspired by the research interests of our staff and as a result may change for reasons of, for example, research developments or legislation changes. This list is an example of typical modules we offer, not a definitive list.

Careers

Professional accreditation

This course is accredited by the Chartered Institute of Marketing; you will receive a degree and a professional qualification.

Career destinations

Career destinations for our postgraduates include accountants, finance and investment analysts, higher education teaching professionals, investment bankers, IT business analysts, management consultants, marketing professionals, public relations professionals and university researchers.

Postgraduate careers team

Taught students benefit from the support of our postgraduate careers team who will help you to explore your career options and develop your career management skills. Our weekly MSc Advanced Career Leaders Programme is complemented by individual careers consultations, networking events and access to a wide range of employer presentations, volunteering activities and work experience opportunities.

Through a combination of your academic studies and the careers support on offer, you will be in an excellent position to enhance your career prospects and move onto the next stage of your career.

Employability and average starting salary

82.1% of postgraduates from Nottingham University Business School who were available for employment secured work or further study within six months of graduation. £28,500 was the average starting salary, with the highest being £50,000.*

* Known destinations of full-time home postgraduates 2015/16. Salaries are calculated based on the median of those in full-time paid employment within the UK.

Career and professional development

Whether you are looking to enhance your career prospects or develop your knowledge, a postgraduate degree from the University of Nottingham can help take you where you want to be.

Our award-winning Careers and Employability Service offers specialist support and guidance while you study and for life after you graduate. They will help you explore and plan your next career move, through regular events, employer-led skills sessions, placement opportunities and one-to-one discussions.

Entry requirements

2:1 (or international equivalent) in any discipline, excluding degrees with a substantial amount of marketing

English language requirements

IELTS: 6.5 (no less than 6.0 in any element)

Academic English preparation and support

Accredited by the British Council for the teaching of English in the UK, the University's Centre for English Language Education provides high-quality preparation and support. Our presessional courses take your English language and academic skills to the level you need to progress to postgraduate study without taking IELTS again.

Specialist five and 10-week business and management courses are available and you could be eligible for a joint offer, which means you will only need to apply for your visa once. Students who enter via the CELE route are exempt from paying the school's £1,000 reservation fee. For more details, please contact us.

This school offers programs in:
  • English


Last updated September 28, 2017
Duration & Price
This course is Campus based
Start Date
Start date
Sept. 2018
Duration
Duration
1 year
Full time
Price
Price
11,970 GBP
Information
Deadline
Locations
United Kingdom - Nottingham, England
Start date: Sept. 2018
Application deadline Request Info
End date Sept. 16, 2018
Dates
Sept. 2018
United Kingdom - Nottingham, England
Application deadline Request Info
End date Sept. 16, 2018
Price
£11,970 UK/EU. £21, 465 overseas