MSc Marketing

Durham University Business School

Program Description
EFMD Equis Accredited
AACSB Accredited

MSc Marketing

Durham University Business School

MSc Marketing

At a glance

  • UCAS Code: N5K609
  • Course Duration: 1 year (full-time)
  • Mode of study: Full Time
  • Location: Durham City and Ushaw College
  • Start Date: 02/10/2017, 02/10/2018

Description

Marketing touches all aspects of an organisation and helps shape and direct corporate strategy.

Durham’s MSc Marketing programme will equip you with the essential skills and knowledge to excel long-term across all marketing-related careers.

The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. Durham University has joined forces with CIM to give students the opportunity to gain professional qualifications through CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and map alongside our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.

Term 1

You will learn the application of key marketing models and theories to apply to real world scenarios. In Term 1, teaching is based on core learning that provides you with the opportunity to develop skills and experience relevant to a multitude of business marketing careers, from the commercial sector to charities and beyond.

Core modules are:

  • Contemporary Marketing Communication
  • Consumers and Consumption
  • Marketing Theory
  • Marketing Management and Strategy

You then choose one elective from a range which in the past has included Strategic Brand Management, Social Marketing, and Ethical Leadership.

Term 2

In Term 2, the course includes optional modules to enable you to gain advanced-level training in contemporary marketing and management. You will have the opportunity to select elective modules to customise your learning.

The core module in Term 2 is Research Methods in Marketing.

You also study three elective modules across marketing and management, which in previous years have included:

  • Arts, Heritage & Tourism Marketing
  • Global Marketing
  • Retail Marketing Management
  • Services Marketing
  • Business to Business Marketing
  • Competitive Strategies and Organisational Fitness
  • Consulting
  • Innovation and Technology Management
  • New Venture Creation
  • Society and Sustainability
  • Advanced Marketing Strategy

Term 3: Business Project or Dissertation

In the summer, you will complete a 12,000-word dissertation on a business topic of your choice. This can be based on independent academic research or a business project (a real commercial challenge sourced by you or the school).

Supervised by a faculty member with relevant experience, you’ll investigate in greater detail a subject that you’ve already studied as part of your programme.

This is an opportunity for you to develop your business insight and present your analysis and ideas in a scholarly and professional manner; combine critical discrimination and a sense of proportion in evaluating evidence and the opinions of others.

Adding to your experience

International Experience

If your ambitions lie beyond the UK, we offer a number of places on our unique Dissertation Abroad scheme. This will involve writing a dissertation at one of our international partner institutions in the period June to August. A number of scholarships are available

Guest Speakers

As part of your programme, you have the opportunity to enjoy presentations by academics and practitioners within your chosen area of interest. Past speakers have included representatives of major global multinationals such as Google, Deloitte and Sage in addition to leading academics, providing an ideal opportunity to gain practical knowledge and progressive insight.

Subject requirements, level and grade

Application Deadlines

Please note: The application process opens on 1 October for entry the following academic year.

There is high demand for places on this programme. To maximise your chances of being offered one of these places, we recommend that you submit your application to the University as early as possible.

In order to manage the volume of international applications received by the University to allow the University to ensure each application is properly reviewed, considered and processed, applications from candidates must be received as follows:

  • Applications from individuals resident in Mainland China must be received by 31 January.
  • Applications from any other individuals who would be required to hold a visa in order to study in the UK, must be received by 31 May.
  • Applications from those individuals who fall outside of either category specified above, must be received by 31 August.

Should you miss the deadlines specified above, then it may be possible for the University to add your application to a waiting list, which may be consulted in the event that following review and processing of all applications received prior to the deadlines, vacant places remain available on the programme.

The University is under no obligation to make any offer of a place on the programme to any applicant, nor is the University obligated to fill all spaces available on the programme.

Consideration of any application received by the University after expiry of the deadlines specified herein, shall be made at the sole discretion of the University.

What do I need first?

You will need the equivalent of a UK first or upper second class honours degree. Check the full list of equivalent qualifications.

If you are an international student who does not meet the requirements for direct entry to this degree, you may be eligible to take a pre-Masters pathway programme at the Durham University International Study Centre.

NB Chinese Applicants: Applications will be accepted from students who have graduated from a prestigious university in China. Entry requirements may vary depending upon the reputation of the university you have graduated from and the academic programme you have applied for. As a guide, applicants are expected to have achieved an overall average of 85%.

How do I apply?

You will need to complete an online application form.

To support your online application form, you will need to provide the following documents.

  • Two academic references using our standard form
  • Official transcript of marks
  • Copy of degree certificate (if available)
  • Copy of English test results (if available).

You can either upload your supporting documents with your online application or email or fax them to the Postgraduate Admissions Office using the contact details below.

Note

Only files of type .doc, .docx, .gif, .jpg, .pdf, .png, .rtf are permitted to be uploaded. The maximum file size is 5MB.

College membership

If you’re applying for a full-time programme you’ll need to become a member of one of our Colleges as well as being accepted by a department. Once you accept your programme offer, the College Postgraduate Office will get in touch with you to arrange accommodation. Please note that demand for college accommodation usually exceeds availability, so please try to arrange it as soon as possible.

Application fee

Once we receive your online application form, you’ll get an automatic email within 48 hours asking you to pay the £60 application fee* which is required to progress your application.

You’ll need to follow the link in the email to the webpage where you can confirm your details and make the payment using a debit or credit card. This is a secure website operated by Secpay, which will send you an automatic receipt of payment.

Once we receive confirmation that your application fee has been paid, we’ll be able to progress your application. If you do not pay the application fee your application will be automatically withdrawn.

*Please note you will only be able to make a payment for one programme in each suite i.e. one MSc Finance programme, one MSc Management programme, one MSc Marketing programme, one Islamic Finance programme.

Admissions process

Here are the steps in the admissions process:

  • We will let you know when we’ve received your application.
  • Once we’ve received all of your supporting documents, we will email you to let you know our decision.
  • If the decision is to make you an offer of a place on the programme we will let you know by email. Please note we do not issue hard copy offer letters as these are not required to obtain a student visa.
  • If you have requested university accommodation on your application form, the college will contact you direct. They will send you an accommodation application form, which you should complete and return direct to the college.
  • You should confirm acceptance of your offer as soon as possible. In order to secure your place, you are required to pay a deposit within six weeks of the date of your original offer (check your offer documents for details of payment methods).
  • International students requiring a student visa will receive a CAS (Certificate of Acceptance of Studies) via email once all offer conditions are met, acceptance and deposit have been received and you are within five months of the start date of your programme.
Please Note: You must let us know your own personal email address when applying. Please do not note use a University-linked email which may stop working once you complete your bachelor degree.

Fees and Funding

Full Time Fees 2017

  • EU Student: £13,000.00 per year
  • Home Student: £13,000.00 per year
  • Island Student: £13,000.00 per year
  • International non-EU Student: £19,000.00 per year
Full Time Fees 2018
  • EU Student: £13,000.00 per year
  • Home Student: £13,000.00 per year
  • Island Student: £13,000.00 per year
  • International non-EU Student: £20,000.00 per year

Note: Fees are subject to review and change in-line with inflation.

This school offers programs in:
  • English


Last updated September 8, 2017
Duration & Price
This course is Campus based
Start Date
Start date
Oct. 2017
Oct. 2, 2018
Duration
Duration
1 year
Full time
Price
Price
13,000 GBP
Information
Deadline
Locations
United Kingdom - Durham, England
Start date: Oct. 2017
Application deadline Request Info
End date Request Info
Start date: Oct. 2, 2018
Application deadline Request Info
End date Request Info
Dates
Oct. 2017
United Kingdom - Durham, England
Application deadline Request Info
End date Request Info
Oct. 2, 2018
United Kingdom - Durham, England
Application deadline Request Info
End date Request Info
Price
EU, home and Islands students: £13,000.00 per year / international, non-EU students: £19,000.00 per year
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MSc Marketing