MSc Marketing


Program Description

Get your ideas out there and your messages heard with a specialist degree which gives you all the skills and knowledge you need for a successful career in marketing, plus a range of options to help you specialise in your chosen field.

Enjoy a stimulating and flexible degree designed to help you develop a critical appreciation of key areas in marketing, while giving you the chance to hone your skills in a specific area, or you can pursue an academic career via subsequent doctoral work.

Find out about the marketing management strategy and development processes to bring new products to market. As well as learning the fundamentals of marketing, you can also take one of our, specialist pathways to ensure you really stand out in the job market and can demonstrate the practical key skills that employers are looking for.

The MSc Marketing course also gives you a grounding in research methods, including techniques of data collection and analysis. This helps inform your dissertation, where you carry out a piece of original research on a subject of your choice.

We have introduced a specific type of MSc Marketing so you can demonstrate your specialism to prospective employers. The expert pathways run alongside the current MSc Marketing.

  • MSc Marketing (Business to Business)
  • MSc Marketing (Consumer Behaviour)
  • MSc Marketing (International)
  • MSc Marketing (Retailing)
  • MSc Marketing (Services)

The pathways are distinguished by a specialist unit, core to each, and dissertations in each pathway are within the chosen specialist subject area. By choosing the general MSc Marketing course, you have an additional option choice and you can base your dissertation on any or a combination of the specialist subject areas. We have made the choices flexible so that you can decide whether or not to specialise when you have had some experience of the course, and have more idea about your future plans and whether your future career would be supported by a specialist MSc Marketing.

Course units details

The course consists of both compulsory and optional taught units. Compulsory course units include:

  • Fundamentals of Marketing Management
  • Marketing Implementation and Strategy
  • Qualitive Marketing Research in the Digital Age
  • Quantitative Marketing Research in the Digital Age

Optional course units include:

  • Business-to-Business Marketing
  • Consumer Behaviour
  • Corporate Social Responsibility
  • Digital Business
  • Integrated Marketing Communication and Advertising
  • Retail Marketing
  • International Marketing
  • Services Marketing

There may also be an opportunity to study for one semester in an Exchange Institution. This will need to be discussed on an individual basis with the programme director.

Coursework and assessment

Assessment across the course units varies and includes a combination of examinations, coursework, group project and presentations, individual essay and assignments. A 15,000-25,000 word dissertation is also normally undertaken.

Entry requirements:

We normally look for a UK bachelor degree with first or upper second class honours or the overseas equivalent in any discipline.

When assessing your academic record, we take into account your grade average, position in class, references and the standing of the institution where you studied your qualification.

Last updated Oct 2020

About the School

Alliance Manchester Business School is one of the UK’s first two business schools, set up in 1965), and is now the largest campus-based business and management school in the UK. Manchester is recognis ... Read More

Alliance Manchester Business School is one of the UK’s first two business schools, set up in 1965), and is now the largest campus-based business and management school in the UK. Manchester is recognised for its original thinkers: our long and proud history of research excellence continues the spirit of innovation and achievement for which the city is renowned. Read less