The Master’s in Marketing degree is designed with an emphasis on the most cutting-edge marketing channels, concepts, and developments. Students in this course will gain a solid understanding of the theoretical foundations of marketing and how to apply a practical approach to today’s marketing challenges.
You’ll learn about the latest in digital and marketing technologies and how to use effective data-driven marketing strategies to drive customer engagement. You will also learn to manage the implementation of strategic and operational marketing plans on a local, national, and international level and explore brand management along with the latest social media channels.
You’ll graduate with the necessary skills and expertise required to take your career to a senior level in the field of marketing management.
This programme is awarded by The University of Law and delivered by GISMA, at its campus in Berlin.
This is an interactive course with a real-world focus and learning takes place both in and outside of the classroom environment. Small group workshops are used to promote student interaction and facilitate personal support. Workshops and lectures are supported by a wealth of online resources from The University of Law, including The Financial Times, case studies, video content, online testing, and feedback. You will receive all core textbooks free of charge and have access to the University of Law’s Virtual Learning Environment, Elite.
Teaching and Learning
What sets our programmes apart from other postgraduate courses is the guiding principle that students should always learn in a realistic, professional, and contemporary context. We specialise in practical and innovative learning methods that equip students for their professional careers. Courses are taught by qualified and experienced business professionals and academics in small, interactive, workshop-style lessons.
The fundamental aim of our Master’s degrees is to produce career-ready postgraduates with excellent professional, intellectual and life skills.
Skills and Experience Gained
Students can become specialists in marketing management and gain the knowledge and competencies required to excel as successful international marketing professionals. Upon completion of this course, students will be able to take their careers to a senior level or switch careers. Students will also have opportunities to undertake entrepreneurial activities and work with professional bodies and employers.
Students who complete a Master’s in marketing can use the degree as a platform for a wide range of marketing and business careers. Career options range from advertising, account management, marketing, public relations, social media, media planning, market research and customer behaviour and management positions within a wider business context.
About the awarding body: The University of Law
5-star rating in the QS World University Rankings;
Named the best university in England for Overall Student Satisfaction in the National Student Survey 2020;
An alumni network of over 80,000, providing you with networking, and employment opportunities across the globe;
94% of postgraduate students in employment were in Highly Skilled Occupations 15 months after graduating (2017/18 Graduate Outcomes data);
Practical courses designed with your career in mind, delivered by specialists with industry expertise to boost your employability.
The course will run over one year and is divided into three semesters consisting of 13 weeks. In each semester, students will study 45 credits of taught modules and the equivalent of 15 credits of the Business Project module.
During the first semester, students will also study Professional Development - a non-credit-bearing module.
Global Business Strategy (15 credits)
Innovation Management in a Digital Age (15 credits)
Success Through Business Ethics (15 credits)
Brand Management & social media (15 credits)
Marketing & Digital Technologies (15 credits)
Consumer Behaviour (15 credits)
International Marketing (15 credits)
Digital Marketing Analytics (15 credits)
Strategies for the Digital Economy (15 credits)
Business Project (45 credits)
Professional Development (non-credit bearing)
In partnership with The University of Law, an institution over 100 years old. It is one of the UK's longest-established specialist providers of legal education;
Partnerships with some of the best educational institutions from around the world;
International student cohort with over 40 nationalities represented - expand your network;
Excellent student services such as a dedicated Career Centre, visa support and accommodation team;
Scholarships and flexible payment plans are available;
Graduates will be entitled to apply for an 18-month post-study residence permit to take advantage of career opportunities in Germany;
Free German classes;
Programmes taught 100% in English - the language of international communication.
Germany has the 2nd best unemployment rate in the EU, at 3.4%*;
4th Best Graduate starting salary at £40,650 in Europe, with a growing economy**;
Germany is the most popular option for international students looking to study in Europe; It is recognised for its high-quality education and you can experience this with GISMA;
Berlin, Germany’s capital is the start-up technology capital of Europe;
Berlin is the largest city in the EU and has a thriving business scene, offering a range of job opportunities to young professionals and graduates.
Germany is well known for its rich history in culture and arts, offering students an enriching international experience whilst combining world-class education from our globally ranked partner institutions.
***According to statistics and data from the ICEF monitor.
2:2 or above from a UK Bachelor’s degree, or equivalent qualifications;
International requirements - an English Language level equivalent to IELTS 6.5 or above with a minimum of 5.5 in each component.
Non-standard entry: non-standard applicants are welcome to apply at GISMA. Applicants without a bachelor's degree may apply if they possess at least 5 years of managerial experience. For more information and details on the non-standard application process please contact us.