Introduction
The MSc Marketing with Luxury Brand's degree at Lincoln offers students an opportunity to specialise in luxury goods/services, innovation, and brand management while gaining a more generic appreciation of marketing and related theoretical concepts and theory. Students will be able to develop a sound knowledge of marketing and acquire the planning, strategic thinking, and managerial skills necessary to secure a career in the marketing and luxury goods sectors
The programme is taught by a team of international academics. In addition, the course will benefit from guest speakers, who are professionals in well-known and innovative organisations.
Students can access a set of exclusive career events that help to build a CV, deal with psychometric tests, and formulate effective applications.
How You Study
Students can undertake modules that cover the main areas of marketing including marketing communications, consumer behaviour and brand management before specialising in areas of particular interest.
The programme consists of seven core modules, an optional module and a dissertation. The dissertation is designed to encourage innovation and diverse pathways to the final assessed product. In this respect, the dissertation is an extended project that can accommodate a range of independent work.
Core modules:
Brand Management
Consumer Behaviour
Finance and Accounting
Marketing Communications
Marketing of Luxury
Research Methods and Design
The Fashion Industry
Optional modules:
Digital Marketing
Fashion Sourcing and Merchandising
Global Relationship Marketing
Group Consultancy Project
International Entrepreneurship
Optional modules will run as far as at least 10 students select them. Timetabling arrangements may limit the availability of modules to some students. As the options reflect staff research interests, they may alter over time due to staff availability.
Contact hours and Independent Study
Each module typically consists of two or three weekly teaching hours over a teaching term of 12 weeks. You will normally study four modules per terms and therefore 8-12 hours per week. Please note irrespective of whether you are a full-time or part-time student your hours of study may vary from term to term and can be spread throughout the week.
Postgraduate level study involves a significant proportion of independent study exploring the material covered in lectures and seminars. As a general guide, for every hour in-class students are expected to spend at least four-five hours in an independent study. For more detailed information please contact the programme leader.
If you are planning to study the degree on a part-time basis, you will be studying two modules per term with 4-6 hours of contact time on a weekly basis.
Contact Hours
Owing to the nature of postgraduate programmes, a significant proportion of your time will be spent in independent study and research. Research students will have meetings with their academic supervisors, however, the regularity of these will vary depending on individual requirements, subject area, staff availability, and the stage of the programme. For taught programmes, weekly contact hours may vary depending on the individual module options chosen and the stage of study.
Methods of Assessment
The way you will be assessed on your course will vary depending on the subject and the type of postgraduate programme you select. A taught programme could include a written dissertation, exams, presentations, and projects. A research programme could include a thesis, oral examination, and presentation to a group of research academics. You may be expected to demonstrate how your research findings have contributed to knowledge or developed existing theory or understanding. Please see the individual course pages to find out more.
Modules
Brand Management (Core)
Consumer Behaviour (Core)
Dissertation (Core)
Finance and accounting (Core)
Marketing Communications (Core)
Marketing of Luxury (Core)
Research Methods and Design (Core)
The Fashion Industry (Core)
Digital Marketing (Option)†
Fashion sourcing and merchandising (Option)†
Global Relationship Marketing (Option)†
Group Consultancy Project (Option)†
International Entrepreneurship (Option)†
How You Are Assessed
A variety of assessment methods are utilised during this course, including essays, examinations, oral presentations and practicals. These assessments are designed to develop skills that will be useful for your career.
The University of Lincoln's policy on assessment feedback aims to ensure that academics will return in-course assessments to you promptly – usually within 15 working days after the submission date.
Scholarships
There are more ways than ever before to fund your postgraduate study, whether you want to do a taught or research course. For those wishing to undertake a Master's course, you can apply for a loan as a contribution towards the course and living costs. Loans are also available to those who wish to undertake doctoral study. The University offers a number of scholarships and funded studentships for those interested in postgraduate study.
Entry Requirements 2021-22
Honours degree or equivalent.
If you have studied outside of the UK, and are unsure whether your qualification meets the above requirements, please visit our country pages for information on equivalent qualifications.
Overseas students will be required to demonstrate English language proficiency equivalent to IELTS 7.0 overall, with a minimum of 5.5 in each element. This qualification must have been obtained prior to submitting your application.
For information regarding other English language qualifications we accept, please visit the English Requirements page.
If you do not meet the above IELTS requirements, you may be able to take part in one of our Pre-session English and Academic Study Skills courses. These specialist courses are designed to help students meet the English language requirements for their intended programme of study.
Teaching and Learning During Covid-19
At Lincoln, Covid-19 has encouraged us to review our practices and, as a result, to take the opportunity to find new ways to enhance the student experience. We have made changes to our teaching and learning approach and to our campus, to ensure that students and staff can enjoy a safe and positive learning experience. We will continue to follow Government guidance and work closely with the local Public Health experts as the situation progresses, and adapt our teaching and learning accordingly to keep our campus as safe as possible.
Industry Expertise
The course has links with regional businesses that produce products and services with luxurious features and sustainable business practices.
Lincoln International Business School has an experienced team of staff, which is made up of academically and professionally qualified lecturers with relevant industrial experience and finance experts with wide research interests.
The Business School hosts a series of visiting speakers each year. As part of the School, students will have the opportunity to learn from industry experts. Previous speakers have included representatives from organisations such as Deloitte, Santander, HSBC, Innocent, The Institute of Internal Auditors and Sir David Tweedie (ex-Chairman of the IASB).
Students also have the chance to build their skills and knowledge further with extra-curricular activities such as joining a society, volunteering or becoming a Student Ambassador.
100 Funded Field Trip Places
As part of your global education at the Lincoln International Business School, we are offering students the opportunity to undertake funded international trips to exciting overseas destinations. Postgraduate students have the opportunity to travel to destinations in the UK, Europe, the USA, and the United Arab Emirates.
These field trips combine academic study with first-hand experiences of language, culture, and industry, allowing you to put theory into practice. We've designed themes specifically for postgraduate students that align with learning areas such as Industry (4.0), Financial Services, and Visitor Economy.
Career and Personal Development
The University Careers and Employability Team offer qualified advisors who can work with you to provide tailored, individual support and careers advice during your time at the University. As a member of our alumni we also offer one-to-one support in the first year after completing your course, including access to events, vacancy information and website resources; with access to online vacancies and virtual and website resources for the following two years.
This service can include one-to-one coaching, CV advice and interview preparation to help you maximise your future opportunities. The service works closely with local, national and international employers, acting as a gateway to the business world.
Working in Partnership
Lincoln International Business School works with students and organisations to enhance the contribution of business to society. For students, that means developing their business skills and knowledge to improve their career readiness.
The University of Lincoln is a member of AACSB, a global nonprofit association connecting educators, students, and businesses to achieve a common goal: to create the next generation of great leaders.
