Explore the frontiers of two crucial business disciplines in this unique course
Are you seeking a career in marketing or strategic management, brand management, or business planning in a management consultancy or a marketing agency?
The MSc Marketing & Strategy combines the two crucial disciplines providing the theoretical background for making marketing decisions, both within companies and from advisory perspectives in service providers and consultancies. Teaching illustrates the application of learned techniques to real situations.
The course emphasises that marketing is not a free-standing activity but needs to be at the core of company strategy. The dual strands of this degree enhance understanding of the broader implications of decisions for the organization as a whole, giving graduates the confidence and expertise to apply their skills in a variety of roles in company development.
You must have, or be expecting to obtain, a good undergraduate degree from a UK university, or overseas equivalent.
Your degree will need to be in a business-related subject. You should have studied a substantial amount of marketing and/or strategy in your degree, or have relevant work experience.
English language requirements
If English is not your first language, you must meet a minimum overall standard in a recognised test of English, examples are shown below. You must show a good balance across all sections of the test and it must have been taken within two years of starting the course.
IELTS 7.0 - all four languages elements have to be scored 6.0+, with maximum of two language components at lowest level 6.0 or 6.5
PTE Academic 70 - with 51+ in every section
CPE Grade C (CEFR level C2) or above
CAE Grade C - scoring 60+, no worse than 3 component results at borderline and 1 at weak
TOEFL 100 – minimum language components L21, R22, W21, S23
*All information correct at the time of publication. For up-to-date course information and tuition fees, please visit www.wbs.ac.uk.
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Last updated February 15, 2017