MSc Marketing and Digital Strategy
Leeds Beckett University
Key Information
Campus location
Leeds, United Kingdom
Languages
English
Study format
On-Campus
Duration
1 - 3 year
Pace
Full time, Part time
Tuition fees
GBP 8,000 / per year **
Application deadline
Request info *
Earliest start date
Request info
* apply as early as possible
** for UK and EU students. 14,000 GBP for international students.
Introduction
Designed to give you an in-depth understanding of the rapidly evolving field of digital marketing, this course will also give you the skills to research and devise effective strategies to ensure organisations stay competitive and reach new audiences in today's challenging economic climate.
Why study Marketing and Digital Strategy at Leeds Beckett University
- Designed to offer an in-depth understanding of the rapidly evolving field of digital marketing
- Modules delivered by both researchers and digital marketing consultants
- A mixture of theory and practice
- Access to a wide range of university facilities and resources
- Opportunities to gain insight through Leeds Business School guest lectures
Curriculum
You will develop a detailed understanding of consumer motivations and habits, and you will explore ways to increase brand loyalty and market share through the use of the latest digital technologies and platforms across all marketing channels. This extensive theoretical and practical knowledge will provide you with a valuable skill set and will ensure you can make a significant and measurable contribution to your employer's profitability.
In preparation for a successful career as a strategically-minded digital marketer, you will either research and write your dissertation to gain an in-depth knowledge of your area of interest or you will manage a live commercial project.
The programme is designed for those who wish to lead or manage marketing departments and companies in the future. You will undertake a number of challenges that will improve your knowledge, skills and attitude i.e. the three key building blocks of management. On completion of your studies, you will have increased your employability with a digital specialism that is in high demand across all industry sectors. Our modules offer a solid mix of theory and practice and are delivered by both researchers and digital marketing consultants most of whom are members of leading professional bodies, such as the Chartered Institute of Marketing (CIM) and the Academy of Marketing.
The diet of assessment (featuring group work, individual work and presentations) will hone your communication, prioritisation and time-management skills. Some assessments will replicate the challenges facing those working in marketing agencies. You will also have the opportunity to undertake applied research with internal or external clients via a consultancy project or dissertation. Lectures and seminars are supplemented by a guest lecture programme featuring a range of prestigious speakers.
We seek to bring the real world into the classroom throughout the course and in doing so, enhance your CV. You will be given the opportunity to translate aspects of your studies into professional qualifications after completion.
Teaching And Learning
Independent study is a crucial part of learning at university and you will be required to undertake many hours of self-directed research and reading, and preparation and writing of assessments. Your course is delivered through a number of modules, which will help you to plan your time and establish a study routine. Outside of your lectures, workshops and tutorials, a range of support is available to assist with your independent study. Our subject-specific librarians will be on hand to direct you to the specialist learning and study-skill resources. You’ll also be assigned an academic advisor to give you tailored feedback and support.
Admissions
Gallery
Scholarships and Funding
We are committed to ensuring that the opportunity to experience an education here at Leeds Beckett University is open to all. If you're thinking of joining us to study for your undergraduate degree, you may be eligible for a scholarship or bursary.
Bursaries are usually awarded depending on household income, whilst scholarships are available for a number of areas and are based on sporting or academic excellence.
Program Tuition Fee
Career Opportunities
As a digital and strategic marketing specialist, you will stand out from the crowd when applying for roles such as digital marketing manager, marketing manager, sales manager or business development manager in organisations across all sectors. If you are interested in an academic career, you could also progress to a Ph.D.
- Digital strategist
- Marketing manager
- Business development manager
Beckett Careers Team
Our Beckett Careers Team will support you with all aspects of your career planning, throughout university and beyond. Whether you’re looking for a part-time job or want to gain experience alongside your studies, need help preparing an application or exploring graduate job options, we can provide expert support every step of the way!
Throughout your university journey and up to five years after you graduate you'll have access to a broad range of support and tools to help you with:
- Getting ready to apply for jobs
- Working on your CV
- Preparing for an interview
- Applying for graduate vacancies or placements
- Connecting with employers and organisations
Facilities
Student Testimonials
English Language Requirements
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