Our MSc Marketing Psychology is designed to develop tomorrow’s brand strategists, senior brand managers and senior market researchers. We achieve this by bringing together two related disciplines for which Regent’s is internationally renowned: psychology and marketing.This programme will equip you with the skills and knowledge to understand present trends and predict the future.
We aim to develop your intellectual integrity, critical thinking, and your advanced research skills, so that you enter your chosen profession as a marketing and branding expert with abilities that are usually associated with an advanced science education. Encompassing new disciplines such as digital anthropology, behavioural economics and neuro-marketing, our programme will position you at the forefront of your industry. You will explore social change, emerging debates and cutting-edge theories, examining brands as psychological and cultural objects.
Although the programme is focused on key areas of marketing psychology, the scope is broad: you will graduate with a number of key transferable skills, giving you the flexibility to choose from a range of high-level career options.
Why should I choose this programme?
The scope is both broad and practical. You will examine a range of consumer cultures and focus on regions of the world where cross-cultural differences affect branding, marketing and consumer behaviour. You will take an ethnographic view, looking at brands as psychological and cultural objects that can be manipulated.
You will become a marketing and branding expert, with the abilities that usually accompany an advanced science education, and will gain a range of practical skills that have immediate workplace applications. These skills include identifying changes in consumer behaviour and analysing new brands, and scrutinising complex data sets using statistical software such as SPSS.
You will attend a dedicated series of guest lectures from industry experts who can show you how marketing psychology knowledge and insight is applied to real-world business situations. In your final term, you undertake a professional work placement where you will be solving real problems in an actual organisation. This will be followed by a traditional dissertation.
Key skills, aims and objectives
You will gain –
In the course of your studies you develop your intellectual integrity, critical thinking, and advanced quantitative and qualitative research skills.
You may consider a career in brand strategy and management, consumer insight and market research in agencies, client-side organisations and consultancies. Regent’s has a long track record of launching graduates into international careers in both marketing and psychology. We have a reputation for producing enterprising students who go on to build their own businesses. A quarter of recent alumni are self-employed or starting up their own businesses.
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Last updated November 30, 2017