MSc Marketing Psychology


Program Description

Marketing Psychology MSc

Understand consumer behaviour and develop innovative business solutions. Explore social change and cutting-edge theories.

Key information

  • Name: Marketing Psychology
  • Qualification: MSc
  • Level: Postgraduate
  • Study mode: Full time
  • Duration: 12 months
  • Tuition fees: £18,000 *
  • Scholarships: Yes *
  • Next start date: September 2018
  • Future start date: September 2019
  • Study abroad: No
  • Validation: Regent's University London

*For more information please refer to the fees and financial support sections below.


Our MSc Marketing Psychology is designed to develop tomorrow’s brand strategists, senior brand managers and senior market researchers. We achieve this by bringing together two related disciplines for which Regent’s is internationally renowned: psychology and marketing.

This programme will equip you with the skills and knowledge to understand present trends and predict the future.

We aim to develop your intellectual integrity, critical thinking, and your advanced research skills, so that you enter your chosen profession as a marketing and branding expert with abilities that are usually associated with an advanced science education.

Encompassing new disciplines such as digital anthropology, behavioural economics and neuro-marketing, our programme will position you at the forefront of your industry. You will explore social change, emerging debates and cutting-edge theories, examining brands as psychological and cultural objects.

Although the programme is focused on key areas of marketing psychology, the scope is broad: you will graduate with a number of key transferable skills, giving you the flexibility to choose from a range of high-level career options.



On the MSc Marketing Psychology, you undertake three terms of study, each of which comprises 60 credits, with 180 credits in total.

The programme comprises core modules in the first and second semester, with a choice of two optional modules in the third semester.


Core modules

  • Brands, Ads and Aspirations
  • Cross-Cultural Aspects of Marketing Psychology
  • Entrepreneurial Marketing Strategy
  • Individual Marketing (B2I)
  • Psychology of Consumer Behaviour
  • Research Methods
  • Professional Practice (Placement)
  • Dissertation

In addition, you will choose one of the following optional modules:

  • Leadership, Engagement and Motivation
  • Marketing Communications

Teaching & assessment

Assessment structure

The programme draws on a wide range of assessment types to reflect the nature of the disciplines and to give you an adequate opportunity to successfully demonstrate achievement on the programme according to your preferred style of learning.

This includes academic essays, research activities, reports, presentations, reflective reports, interviews, group work, and live projects. Alternative assessments are provided where possible for students with a registered disability.

You will also engage in self-assessment and peer assessment.

Study methods

A range of teaching, learning and assessment methods are used to support you on the programme. These include lectures, seminars, workshops, field research, laboratory experiments, case studies, group projects and individual and group tutorials.

Lectures and seminars are the most common method of delivery. Whilst these operate on the assumption that there is no prior knowledge of the subject, there is an expectation that you will supplement the knowledge and skills acquired during contact time with your own additional independent learning directed by your teaching team. These will comprise refereed articles, seminal literature, and other selected key texts in marketing, psychology and related disciplines.

You will be expected to attend lectures, seminars, workshops and presentations by guest speakers, all of which will provide you with a solid foundation for learning. At Regent’s we believe that learning technology should be a supplement rather than a substitute for live teaching and personal learning exchanges. To supplement your studies, the material is made available on your Virtual Learning Environment (VLE), Blackboard. We have a dedicated, award-winning Learning Technology Team.

Among the other methods of learning on the programme are:


At the beginning of the programme, you will participate in an induction which provides you with the necessary expectations of the year ahead. At the start of each module, you will be provided with a timetable and a list of reading references. Each module tutor will provide individual and group support for you during your module.

Guest speakers and workshops

The programme draws on many new disciplines such as digital anthropology and neuro-marketing, and therefore our teaching team includes specialists so that you can learn directly from the experts.

Guest speakers are regularly involved in the programme to provide academic and practitioner support for your modules. Indeed, the programme has included a ‘Guest Lecturer Series’ consisting of a variety of industry experts drafted in to provide their perspectives on particular subjects.

Field research

You will have the opportunity to conduct original field research which involves observing the behaviour of consumers and brands. You will analyse your findings and draw conclusions using a recognised social-science approach, and be able to clearly identify the practical business applications of your research.

Laboratory experiments

Social scientists value the laboratory as a site for research because it offers a high degree of control, which permits experiments. The experiment is a specific technique in research that offers a high degree of reliability and validity. You will have the opportunity to conduct formal experiments in the lab and analyse the results using appropriate methods, including statistics. You will be able to identify the practical business applications of your research.

Students with disabilities

Some classes are delivered in teaching rooms accessed via stairs. If you have a condition that affects your mobility and you require ground floor rooms, or rooms with lift access you are advised to contact the Disability Officer.

Entry requirements

Academic requirements

A Regent’s education provides you with a high level of personal attention, and this begins from the moment you apply to study with us. We want to understand who you are and what your skills and interests may be – we are interested in your potential, as well as your prior achievements. We review each application comprehensively and on its individual merit, considering all of your skills, interests and attributes. Typically, we will make an offer to a student holding a minimum lower second class (2:2) UK Honours undergraduate degree in marketing, psychology or business from a recognised institution. Other equivalent international qualifications from recognised institutions will be accepted.

We also welcome applications from candidates who do not meet the essential entry criteria outlined above. In order to be accepted for exceptional entry, you must:

  • A 2:2 degree in any subject and two years' relevant work experience in an organisational setting OR a relevant professional qualification (e.g. MCIM) and three years' relevant work experience
  • Provide a 1000-word personal statement outlining your reasons for applying, and how your previous experience is of relevance to the programme you are applying for
  • Be prepared to attend an interview with the Postgraduate Admissions Panel

English Language requirements

September 2018

We require proof of English Proficiency. For example, we ask for:

  • IELTS: Overall score of 6.5, with 6.0 or above in all 4 component parts
  • Pearson’s Test for English (PTE): Overall score of 58, with 51 or above in each individual component
  • TOEFL IBT: Overall score 80 (We do not accept TOEFL from applicants requiring a Tier 4 visa, as this qualification is no longer accepted by the UK Visas and Immigration Department (UKVI)
  • A-level/GCSE/IGCSE English: grade C / 4 or above (for IGCSE certificates, please provide the Supplementary Certifying Statement with the breakdown of component grades)
  • International Baccalaureate: Grade 5 in A1 or A2 English at Higher or Standard Level

This list is not exhaustive, we will review the English qualifications you have as part of your application and be in contact if we require anything further.

For applicants who wish to improve their English language proficiency, please see our English language courses.

On-campus diagnostic test

For offer holders in London, we can provide a free on-campus English diagnostic test. This test must be arranged in advance. Please note, this is a diagnostic test for Regent’s University London only.


Fees September 2018

  • Annual tuition fee: £18,000
  • Home/EU advance deposit: £1,000 (non-refundable)
  • Non-EU advance deposit: £4,000 (non-refundable)

Tuition fees are set for the University’s financial year which runs from 1 August to 31 July. Annual fees for students commencing studies in spring will span financial years. Spring and autumn fees will be invoiced at the rate applicable for that term.

Last updated Mar 2020

About the School

Regent's University London is London's only independent, not-for-profit university, with a highly cosmopolitan community based in royal Regent's Park and Marylebone.

Regent's University London is London's only independent, not-for-profit university, with a highly cosmopolitan community based in royal Regent's Park and Marylebone. Read less