Our MSc Marketing Psychology is designed to develop tomorrow’s brand strategists, senior brand managers and senior market researchers. We achieve this by bringing together two related disciplines for which Regent’s is internationally renowned: psychology and marketing.
This programme will equip you with the skills and knowledge to understand present trends and predict the future.
We aim to develop your intellectual integrity, critical thinking, and your advanced research skills, so that you enter your chosen profession as a marketing and branding expert with abilities that are usually associated with an advanced science education.
Encompassing new disciplines such as digital anthropology, behavioural economics and neuro-marketing, our programme will position you at the forefront of your industry. You will explore social change, emerging debates and cutting-edge theories, examining brands as psychological and cultural objects.
Although the programme is focused on key areas of marketing psychology, the scope is broad: you will graduate with a number of key transferable skills, giving you the flexibility to choose from a range of high-level career options.
On the MSc Marketing Psychology you undertake three terms of study, each of which comprises 60 credits, with 180 credits in total.
The programme comprises core modules in the first and second semester, with a choice of two optional modules in the third semester.
Core modules *
- Brands, Ads and Aspirations
- Cross-Cultural Aspects of Marketing Psychology
- Entrepreneurial Marketing Strategy
- Individual Marketing (B2I)
- Psychology of Consumer Behaviour
- Research Methods
- Professional Practice (Placement)
In addition, you will choose one of the following optional modules:
- Leadership, Engagement and Motivation
- Marketing Communications
This school offers programs in:
Last updated October 12, 2017