MSc Marketing Management

General

Program Description

MSc Marketing Management

You will gain a thorough grounding in all of the key marketing and related skill areas (for example, market research, business strategy, consumer behaviour), allowing you to move into a general marketing or marketing research role.

The programme prepares you for work within an international setting, developing an understanding of marketing at an advanced level and introducing the main theoretical tenets of the marketing literature, alternative theories and perspectives. It aims to foster the development of a critically informed practitioner: someone who is able to synthesise intellectual and practical skills to achieve marketing outcomes effectively.

Marketing principles are also considered within different national contexts – using case studies, examples, personal reflection and discussion – making the programme international in perspective.

Target Audience

The programme is aimed at both recent graduates and those with work experience.

Program Modules

International Business Environment and Strategy Market Research Principles of Marketing Management Integrated Marketing Communications International Marketing Buyer Behaviour Professional Skills Research Methods dissertation or project

Entry Requirements

To be eligible for admission, applicants should normally possess:

  • a good Honours degree or equivalent
  • a good command of English: if English is not your first language and you have not studied in English within the last two years, you will need to have an IELTS score of 6.0 or TOEFL score of 550 (or 79 for the internet-based test)
  • one academic reference
Last updated Jan 2018

About the School

Hull University Business School is a leading UK business school dedicated to the development of responsible leadership for a complex world.

Hull University Business School is a leading UK business school dedicated to the development of responsible leadership for a complex world. Read less