MSc Marketing Management


Read more about this program on the school's website

Program Description

TBS MSc Marketing Management will train you to make the best marketing decisions with a fundamental, rigorous management basis so you will be ready to take on any managerial marketing position. The course is fully taught in English and can be customized to best match your career goals. Choose between our 2 Specialization Tracks to focus on the most suitable field to your professional future:

  • B2C Marketing Management
  • B2B Marketing Management

During the MSc Marketing Management, you will also get hands-on practice during an optional 4-to-6-month internship in top national and international businesses. Moreover, a personalized coaching program will set you on your way to finding your ideal professional path.

Reasons to choose this MSc program

Highly customizable

Our MSc program allows you to adapt the course curriculum to fit your professional goals. You will be able to choose one of the following Specialization Tracks: B2C Marketing Management and B2B Marketing Management.  

Put theory into practice

If you decide to study our program, you will deal with highly applied activities such as discussions based on case studies, consulting projects with real companies, practical workshops, and an optional 4-to-6-month internship

Soft Skills Certificate

This certificate, which is embedded in the program classes, will allow you to acquire the main soft skills currently required by the world of business. Our faculty, in collaboration with TBS Career Starter, will provide you with personalized coaching tools to develop your career in marketing management.

Boost your employability

More than 91% of our MSc graduates find employment within 4 months of graduation and this figure rises to 97% within 6 months of graduation.

Barcelona, an international business hub

The city is increasingly renowned around the world as one of the leading international start-up hubs. Thanks to its multicultural environment it is also an excellent place to do business as Barcelona is among the top 10 cities in the world in which to invest, according to the KPMG Global Cities Investment Monitor 2019

Program content

The MSc Marketing Management program takes place over 3 terms and includes the following courses: 

  • Marketing Intelligence & Research
  • Strategic Business Management
  • Integrated Marketing Communications
  • International Business Development
  • Understanding Markets & Customers
  • Implementing Marketing Strategies
  • Sales Channels
  • Research Methods & Fundamental Business Skills

As an exclusive feature, our MSc program includes the following core courses:

Soft Skills Certificate

Hone your behavioral and relationship skills and obtain a certificate of excellence in management and leadership.

Company Consulting Mission

Accomplish a consulting assignment on behalf of a prestigious TBS partner company.

Master Thesis

Learn how to choose and apply rigorous scientific methods, tools, and reasoning to solve complex issues in your field of business expertise.

Optional Internship

Undertake an optional 4-to-6-month internship at a national or international company.

Admission requirements

  • Be ≤ 33 years old on the program start date.
  • Hold or be likely to hold a bachelor’s degree from an accredited university.
  • Provide an officially recognized English certificate equivalent to C1.
  • Have an admission interview.

For further details regarding the admission process, please consult our website.

Last updated May 2020

About the School

TBS Business School in Barcelona is part of a prestigious group of international business schools that hold the triple-crown accreditation (EQUIS, AMBA, and AACSB). This accomplishment has been achiev ... Read More

TBS Business School in Barcelona is part of a prestigious group of international business schools that hold the triple-crown accreditation (EQUIS, AMBA, and AACSB). This accomplishment has been achieved by only 1% of business schools in the world. These accreditations are a global benchmark of quality awarded by independent international bodies based on several years of audits and quality assurance standards. Read less