MSc Marketing Management Practice

General

Program Description

With its accreditation from the Chartered Institute of Marketing (CIM), this MSc is designed to lead graduates into a career in marketing management.

This programme provides you with the knowledge and skills for a career in the marketing discipline and students registering on this programme will automatically become Affiliate Post-Graduate Members of the CIM.


The Course

Taught full-time over two semesters, followed by a dissertation, you learn through a series of lectures, seminars, case studies and group work for collaborative learning. Assessment is through individual assignments, group projects, examinations and a dissertation.

The CIM accreditation is very beneficial for graduates in this MSc. Students registering on the programme automatically become Affiliate Post-Graduate Members of the CIM. On successful completion, you qualify for associate CIM membership status and if you have three years’ marketing work experience you will qualify for full membership of the Institute. Following further development, graduates from our MSc in Marketing Management Practice also qualify for Chartered Marketer status.

You also have the option to undertake an organisational project, giving you real-world work experience within a company.

The course begins in September and lasts over a full 12 months. Students who successfully complete the first semester but do not proceed receive the PG Certificate. Those who pass both semesters’ modules but do not complete the dissertation receive the Diploma.

Modules

Core modules:

  • Global Marketing
  • Marketing Management
  • Contemporary Marketing Practices
  • Marketing Communications
  • International Consumer Behaviour
  • Branding
  • Services and Retail Marketing
  • Marketing in Society
  • Marketing Research
  • Dissertation


The Candidate

Appealing to graduates from any disciplinary background, you are interested in marketing management and will want to gain knowledge and a critical appreciation of the subject.

You will have a good upper second-class honours degree or an approved professional qualification. For overseas students, Sheffield University Management School’s standard English requirement is IELTS 6.5 with at least 6 in each part or equivalent.


The School

Sheffield University Management School is proud to be in the top one percent of business schools in the world thanks to a prestigious Triple Crown accreditation (AMBA, EQUIS, AACSB). The School’s spectacular, architect-designed building is situated in leafy Broomhill, just 15 minutes’ walk from the city centre and 15 minutes’ drive from the Peak District, providing a very high quality of life.

We are research-led, dynamic and progressive. The School endeavours for every graduate to be work-ready in both theory and practice. Our world-class academics and renowned degrees and qualifications work very hard to ensure this.

A dedicated careers service is also on hand to support students and put you in touch with organisations. The employability hub acts as a key interface between Management students and the external world. It is a dedicated service to help you to access employability support, skills development and opportunities in the following areas; postgraduate projects, internships, postgraduate international summer schools, professional body associations and careers.



Scholarships

For further information on scholarships please visit the following website. https://www.sheffield.ac.uk/postgraduate/taught/finance

Last updated Aug 2018

Keystone Scholarship

Discover the options our scholarship can give you

About the School

The University of Sheffield is a truly international environment with nearly 25,000 students from 117 countries. With a history stretching back to 1879, it is one of the UK’s leading universities and, ... Read More

The University of Sheffield is a truly international environment with nearly 25,000 students from 117 countries. With a history stretching back to 1879, it is one of the UK’s leading universities and, as part of the Russell Group, is renowned for its research and teaching excellence. Read less