Advanced communications practitioners can give companies a strong competitive edge, taking their brand into global markets through well-executed advertising campaigns, targeted communications and clear, sustainable strategies. Our MSc is designed for graduates and practising managers already familiar with basic marketing concepts. Building on your existing skills, you will develop an advanced knowledge and understanding of integrated marketing communications within a strategic marketing context and managerial framework.
Recognised by the Economic and Social Research Council (ESRC) and accredited by the Chartered Institute of Marketing (CIM), this programme will prepare you for a high-level career in marketing communications. You will develop your critical awareness of contemporary strategic marketing issues, have a clear understanding of the role of communications in marketing, and take a critical approach to planning, creating, managing and evaluating communications campaigns, incorporating both traditional and new media.
This programme is designed for recent graduates and practising managers already familiar with basic marketing concepts. It will enable you to develop advanced knowledge and understanding of the theory and practice of integrated marketing communications but within a strategic marketing context and managerial framework.
This programme is accredited by The Chartered Institute of Marketing (CIM).
The programme will develop your critical awareness of contemporary strategic marketing issues, the role of communications in marketing, and a critical approach to the principles and practice involved in planning, creating, managing and evaluating communication campaigns which incorporate both traditional and new media.
Core modules include:
- Contemporary Issues in Strategic Marketing
- Marketing Analytics
- Marketing Communications
- Advertising and Sales Promotions
- PR and Media Skills
- Direct and Interactive Marketing
These are followed by the opportunity to deepen and apply your understanding of marketing communications through a range of specialist elective modules and a major personal research dissertation or company project.
Why study this course
Our complement of academics and marketing practitioners offer extensive experience and expertise in areas such as brand marketing, advertising, retailing, international marketing, consumer behaviour, business-to-business marketing, product innovation, services marketing and consultancy.
The programme is recognised by the ESRC for research training, and also has exemptions from parts of the Chartered Institute of Marketing Professional Diploma. The programme has close links with the marketing communications industry and is sponsored and supported by Wyatt International. Close links also exist with employers such as Cogent Elliott and Cap Gemini.
We are a department of international researchers and teachers who pride ourselves on our wide-reaching, rigorous and meaningful research. We have won a range of research grants from bodies such as ESRC and the British Academy as well as working closely with business organisations both regionally and nationally. We are actively involved in our discipline through our professional membership, editorships of leading journals and engagement with industry and the media.We also run four outstanding MSc Marketing programmes which attract students from more than thirty countries.
A good Honours degree (2:1 or higher) or postgraduate diploma from a UK university or equivalent. The degree must be in marketing or a degree with at least two marketing modules. If not, at least two years full-time marketing work experience is required.
About the School
Birmingham Business School is a research-led institution and offers high quality undergraduate and postgraduate degree programmes for students from all over the world. Their triple-crown accreditation ... Read More