The MSc Marketing Communications & Brand Management degree is taught within Middlesex University Dubai’s Marketing, Branding and Tourism Department in the Business School. This is an exciting programme that will give the opportunity to explore contemporary themes in the theory and practice of corporate marketing communication, within an established and intellectually rigorous context and framework. Research continues to show that organisations are looking for marketing communication professionals who have not only theoretical understanding but also the skills and competencies to apply this knowledge in real life. In response to this need, the MSc programme combines conceptual and theoretical thinking with the opportunity to develop practical insight and application.
The course allows students to choose from a range of optional modules which build upon the content of the core modules and explore more specialised and niche aspects of communications. Students will have options to choose from different aspects of communication, for instance, (a) focus on marketing communications; (b) consumers and stakeholders; (c) strategic communications approach. The course features a number of different modes of learning that range from traditional lectures and seminar sessions where students will engage with concepts and theories, explore key questions and carry out tasks such as devising and analysing marketing activities.
*Please note content and title of this programme is subject to change upon validation.
Why Study MSc Marketing Communications & Brand Management at Middlesex University?
Across multiple sectors, the utilisation of multi-channel communication strategies is growing and with this so is the demand for professionals with expertise in this exciting field. Reflecting this need for a more corporate perspective and strategic approach to communications this course, developed with industry experts, is designed for practitioners seeking career development, and recent graduates with a background in marketing, media, the management or social sciences. The course also has a strong emphasis on the application of theory to practice and employs a range of interactive and problem-based learning approaches including real-life case studies, problem-solving exercises and a residential with industry professionals
The course focuses on three strands key to the field; ‘Strategic Analysis and Thinking’ enhances understanding of markets, and the application of critical and analytic methods in solving communications problems; ‘Execution’ develops practical skills around writing and presenting communications plans and advertising briefs; and ‘Tools, Media and Settings’ contextualises the use of both traditional and innovative modes of communication in different settings, whether social, national or global.
The course is delivered by prominent research and practice-oriented academics.
The programme prepares students with both a strong conceptual foundation and a powerful set of skills and practical tools.
Each student has the ability to tailor the programme to their own interests and career goals through the selection of optional modules allowing for routes of specialisation in areas like Brand Analytics, Public Relations and Crisis Communications, and consumer psychology and communications.
A range of co-curricular activities and guest lectures by leading practitioners complement the academic programme.
Chartered Institute of Marketing
This programme at Middlesex University Dubai is accredited by the leading professional marketing body, The Chartered Institute of Marketing (CIM). CIM works alongside universities worldwide, mapping their degree content against CIM’s most sought-after professional marketing qualifications.
This offers students the opportunity to gain exemptions on modules of CIM qualifications, reducing the number of module assessments taken to one or two instead of three. These exemptions make it more efficient and cost-effective to gain a professional marketing qualification.
CIM’s qualifications are based on detailed research and ongoing employer feedback, sharing the skills and knowledge required for today’s marketers. This helps our university students to advance into practitioners, stand out from the crowd and increase their chances of securing their first-choice graduate position.