MSc Marketing Communications and Advertising

Kingston University London

Program Description

MSc Marketing Communications and Advertising

Kingston University London

Choose Kingston's Marketing Communications and Advertising MSc

Our Marketing Communications and Advertising MSc, accredited by CIM, places each student under the spotlight. Can you put your sound theoretical understanding into practice? Will your communications plan, and the research it's built on, withstand academic scrutiny? Do you present work confidently? Would a seasoned ad agency director trust your recommendations? Graduates are ready to leap into advertising, communications or public relations roles, and answer any question their clients throw at them.

The Marketing Communications and Advertising MSc is accredited by Chartered Institute of Public Relations (CIPR).



Find more about the Marketing Communications and Advertising MSc from the director of studies, Patricia Harris:

  • Industry application and critique: on this course, you will pitch to a panel of real marketing agency professionals, who will critique your technique as well as your response to the brief. You will learn to use research to become an expert in a given area and to communicate these findings to others quickly and effectively. You will gain broad and also deep knowledge of each marketing communications channel, with a focus on advertising.
  • Contacts in the sector: guest speakers, from marketing directors to media planners, come to Kingston to share up-to-the-minute information from their campaigns with our students. Even the course syllabus itself is designed and refined in consultation with a panel of marketing experts. With easy access to central London, there are plenty of opportunities to build up a network of contacts.
  • Career-ready: the work you complete during your masters builds into a portfolio you can be proud to show recruiters. Graduates from this course typically enter the workplace in a variety of communications, public relations and consultant roles, and have a strong foundation on which to progress their careers to the top.

"The links with our Marketing Expert Panel mean there's always an opportunity to ask what's changed and what's new in the campaigns you've been working on?' and to bring that up-to-the-minute input into the course." – Patricia Harris, director of studies

You do not need to have a background in business to study this course, but you will need to have a strong interest in gaining a masters in advertising and marketing communications.

Assessment

Coursework.

Course structure

Please note that this is an indicative list of modules and is not intended as a definitive list.

Available modules

  • Marketing Communications and Advertising
  • Interactive Communications
  • Public Relations
  • Global Marketing Management
  • Buyer Behaviour
  • Market Research and Data Analysis
  • Research Proposal and Dissertation

Learn a language

You will have the opportunity to study a foreign language, free of charge, during your time at the University as part of the Kingston Language Scheme. Options currently include Arabic, French, German, Italian, Japanese, Mandarin, Portuguese, Russian and Spanish.

Cost & Fees

Home and European Union: £10,000

Overseas (not EU): £14,500

This school offers programs in:
  • English


Last updated February 19, 2018
Duration & Price
This course is Campus based
Start Date
Start date
Aug. 2019
Duration
Duration
1 year
Full time
Price
Price
- Home and European Union: £10,000 / Overseas (not EU): £14,500
Information
Deadline
Locations
United Kingdom - Kingston upon Thames, England
Start date : Aug. 2019
Application deadline Request Info
End date Request Info
Dates
Aug. 2019
United Kingdom - Kingston upon Thames, England
Application deadline Request Info
End date Request Info