This course will develop your understanding of tourism organisations, their management and marketing, and the changing international external environment in which they operate.
You will study foundational aspects of international business management and marketing, combined with core modules on key issues in the structure and organisation of tourism and the international business environment. You will also be able to tailor your studies by choosing from a number of marketing or business management modules in the second semester.
Our teaching is practically focused and grounded in the latest ideas and issues in international tourism. We work with prominent organisations and industry to ensure that teaching remains relevant to employers, and so you develop the ability to apply knowledge and understanding to complex international tourism issues, both systematically and creatively, to improve business and management practice.
We help to prepare you for a career in tourism business and management by developing skills at a professional or equivalent level, or as preparation for research or further study in the area.
The programme aims to:
- examine and assess different aspects of the international tourism management and marketing environments
- provide insights into the operation of marketing in the context of international tourism businesses
- offer cross-disciplinary insights into the ways international business and marketing is applied in tourism
- produce graduates capable of a critical evaluation of the core business disciplines
- provide a structured programme that allows you to focus upon the tourism aspects of marketing and management that meet your specific interests and career aspirations
Find out more.
Across the autumn and spring semesters, you will take 120 credits of taught modules. Each module typically consists of 10 two to three-hour sessions.
You will complete a 60-credit dissertation over the summer and will be allocated an appropriate dissertation supervisor who will oversee your progress.
You will be assessed through a combination of individual assignments or group projects and written exams.
2:1 (or international equivalent) in any discipline, including business and management
Personal statement and a list of modules being studied in the final year (for applicants who have not yet completed their undergraduate degree)
IELTS: 6.5 (no less than 6.0 in any element)
Career destinations for our postgraduates include:
- finance and investment analysts
- higher education teaching professionals
- investment bankers
- IT business analysts
- management consultants
- marketing professionals
- public relations professionals
- university researchers
Program taught in: