MSc International Marketing


Read more about this program on the school's website

Program Description

Why choose this course

“Our course provides an excellent stepping stone into an exciting career. You’ll benefit from Surrey Business School’s long and continuing tradition of research and teaching in both marketing and retail.

Run by the Department of Marketing and Retail Management, this course will stretch your intellect through its combination of an analytical approach and a global focus.

This course will also encourage you to be entrepreneurial and innovative, providing you with valuable opportunities to engage with real business problems throughout your studies.”
Dr Alvina Gillani
Programme Leader

What you will study

The differences between nations and cultures have always posed exciting marketing challenges. Providing you with a comprehensive insider’s look at core theories, concepts and more, this course will inspire and mould you into a graduate ready to help tackle these challenges. We’ll make sure that you’re well-equipped to navigate and understand the unique responsibilities that marketing professionals face in our ever-changing, globalised world.

Studying this course will help you become familiar with the strategies and tactics used in international marketing and the implications these can have. We will also build your understanding of marketing management for multinational and global organisations

Professional recognition

MSc - Association to Advance Collegiate Schools of Business (AACSB)

Accredited by the Association to Advance Collegiate Schools of Business (AACSB).

MSc - Chartered Institute of Marketing (CIM)

Accredited by The Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.

MSc - Institute of Export and International Trade (IOEIT)

This programme is accredited by the Institute of Export and International Trade.

Study and work abroad

There may be opportunities to acquire valuable European experience by working or conducting research abroad during your degree or shortly afterwards. It is possible to do this in the summer period with an Erasmus+ grant working on your dissertation or as a recent graduate. In order to qualify your Erasmus+ traineeship must be a minimum of two months.

Graduate prospects

If you decide to enrol with the Chartered Institute of Marketing (CIM) as an affiliate, you can study CIM qualifications without having to complete all of the modules. For most qualifications, you will only need to take two assessments instead of the usual three. Therefore, you will add an individual award to supplement your degree.

There is a fee to join CIM.


Modules listed are indicative, reflecting the information available at the time of publication. Please note that modules may be subject to teaching availability, student demand and/or class size caps.

The University operates a credit framework for all taught programmes based on a 15-credit tariff. Modules can be either 15, 30, 45 or 60 credits, and additionally for some masters dissertations, 90 credits.

Year 1 (full-time)

Module Title Status Semester
Applied Marketing Research Compulsory 1
International Business Management Compulsory 1
International Marketing Management Compulsory 1
Marketing Compulsory 1
Consumer Behaviour Optional 2
Dissertation in Marketing and Retail Management Compulsory 2
E-Business Optional 2
Global Strategy Optional 2
Integrated and Digital Marketing Communications Optional 2
International Fashion Marketing and Luxury Branding Compulsory 2
International Retailing Compulsory 2
International Trade Optional 2
Introduction to Marketing Analytics Optional 2
Optional modules for Year 1 (full-time) - FHEQ Level 7

Choose 2 out of 6 modules.

Entry requirements

  • A minimum of a 2:2 UK honours degree in either Business, Business Studies, International Business, Data Analytics, Marketing, Media Studies, Communication Studies, Statistics, Mathematics, Psychology, Sociology or Design Studies, or a recognised equivalent international qualification.
  • Alternatively, we'll consider any degree subject if you achieve a 2:1 UK honours degree or higher, or a recognised equivalent international qualification.
Last updated Jan 2020

About the School

The University of Surrey was established on 9 September 1966 with the grant of its Royal Charter, but its roots go back to a late 19th-century concern to provide greater access to further and higher e ... Read More

The University of Surrey was established on 9 September 1966 with the grant of its Royal Charter, but its roots go back to a late 19th-century concern to provide greater access to further and higher education for the poorer inhabitants of London. Read less


AACSB Accredited