Marketing changes continuously, due to the ever-developing range of digital channels and solutions available to target, communicate, and engage with customers. Significant development has also taken place around market research, which is very important for understanding customer behaviours and as the first stage of marketing planning.
As well as covering the traditional founding concepts and theories of marketing, you will also develop knowledge in social media marketing, digital marketing, content generation, digital tracking, and data analysis. You will understand the practical side of marketing tools and learn the pros and cons of each, for the professional marketer.
You will also have the opportunity to take part in a global internship or complete a project with an organisation.
Wendy Morgan, International Marketing graduate
Generally, a good (at least a second class Honours degree or equivalent) first degree in any subject which has enabled the applicant to develop analytical and quantitative skills. If you are concerned that your qualifications do not meet our normal expectation you may apply, but you should include a short personal statement concerning your general interest in your own education, work experience and prior relevant learning. Places are limited and early application is advised even for well-qualified candidates.
- IELTS (overall) 6.0
- Reading 5.5
- Listening 5.5
- Speaking 5.5
- Writing 5.5
Graduates move into all sizes of business and across all sectors. Many have also launched their own businesses.
Our graduates go on to work in areas including:
- marketing manager, financial services
- marketing & comms officer, energy industry
- marketing manager, agency side
- digital marketing officer, public sector
- marketing consultant, own business
- brand manager, FMCG
About the School
Our core mission at the University of Dundee is to transform lives, locally and globally, through the creation, sharing and application of knowledge.