MSc International Marketing
This programme provides opportunities for students to acquire a thorough understanding of marketing theories and how to apply them to real world business challenges. It specialises in marketing within an international context, including the rapidly developing issues surrounding global communications and brand management.
Organisations are becoming increasingly aware of the importance of understanding what their customers want and therefore the necessity to develop products and services that meet their needs and aspirations. Organisations which place the customers at the forefront of all decision-making and take a marketing-led approach are able to create competitive advantage and build brand loyalty.
Who is the programme for?
The programme is aimed at graduates of all disciplines who wish to study a commercially focused postgraduate programme, recognised by one of the world’s leading international bodies for marketing and business development, the Chartered Institute of Marketing (CIM).
Chartered Institute of Marketing
The International Marketing MSc is approved and accredited by the Chartered Institute of Marketing (CIM), the leading professional body for marketers. Successful graduates of the MSc can undertake further study for a CIM qualification and enter at the highest possible entry level, namely the Chartered Postgraduate Diploma in Marketing. The degree in itself does not provide a CIM qualification or membership (no degree programme does); membership is dependent on relevant work experience. CIM accreditation for this degree reassures potential employers that students on the programme gain an excellent grounding in all the main aspects of marketing and accelerates the process of gaining a high level CIM qualification for those who pursue a career in marketing
Market Research Society
The degree is also only one of six in the UK to achieve Market Research Society (MRS) accreditation. The accreditation offers a route to Certified Member status of the MRS without any further exams subject to suitable work experience.
Professional skill development
On a professional level, students will develop skills in oral and written communication, teamwork, qualitative and quantitative data analysis, market analysis and self-management.
Thee three main destinations for graduates from this programme are shown below, with real examples given for each destination.
All students will take the following compulsory modules (160 credits):
- Semester one:
- International business environment (10 credits)
- Market analysis (10 credits)
- Consumer behaviour (10 credits)
- Principles of marketing (20 credits
- Modules taught in both semester one and two:
- Marketing research (20 credits)
- Semester two:
- International marketing (10 credits)
- International brand management (10 credits)
- International marketing communications management (10 credits)
- Students will take optional modules to a value of 20 credits:
- Managing design and product development (10 credits)
- Performance and decision management (10 credits)
- Customer relations management (10 credits
- Small business marketing and management (10 credits)
- E-marketing (10 credits)
- Food policy and marketing (10 credits)
- Semester three:
- Dissertation in marketing (60 credits)
Modules will be offered subject to availability.
Candidates should normally hold an upper-second class degree (2:1 level) or international equivalent.
Every application is considered on an individual basis and candidates who narrowly miss the academic entry criteria may be eligible for admission at the discretion of the selector.
Applicants whose first language is not English require IELTS 6.5 or equivalent, with a minimum of 6.0 in all sub-scores. Pre-sessional courses in English language are provided by the University if required and successful completion of these may be a condition of entry.
This school offers programs in: