Master of Science in International Marketing

The aim of the program is to qualify candidates for leading marketing positions in international companies; thus the program provides them with the knowledge and skills to market products and services in the global, knowledge-based economy, and within specific social, political and cultural contexts. Upon graduation from the MSc in International Marketing program (MSc IM), students will be able to:

  • perform market assessment through quantitative marketing research methods,
  • gather market intelligence,
  • undertake market identification, analysis, and selection,
  • create detailed marketing strategies and plans for specific markets,
  • manage the launch of new products and services,
  • set and measure objectives for each marketing element,
  • implement and monitor the execution of marketing plans.

Language of instruction: English

Courses:

  • Advanced B to B Management
  • International Consumer Behaviour
  • International Marketing Management
  • International Strategic Management
  • Marketing of Innovation
  • Marketing Research Methods
  • Marketing Communication
  • Advanced Purchasing
  • International Sales Strategy and Management
  • Customer experience management
  • Preparation for Graduating Project
  • French language for international students

Admission Requirements:

1) First degree (Bachelors) in any discipline or equivalent*;
2) English proficiency: TOEFL, TOEIC or equivalent;
3) Application form;
4) Interview (possible by phone).

* Cases will be considered individually

RENNES SCHOOL OF BUSINESS appears in the Financial Times ranking among the top 90 Management schools in the world at the 35th position and is ranked 7th among the post-preparatory programs in France. Our position in this prestigious ranking is the result of our commitment to academic excellence recognized by the leading international accreditation organizations AACSB, and AMBA and EQUIS.

Program taught in:
  • English

See 12 more programs offered by Rennes School of Business »

This course is Campus based
Start Date
Duration
16 months
Full-time
Price
16,500 EUR
Tuition fees for the 16 months
Deadline
By locations
By date