MSc International Marketing and Business Development

General

Read more about this program on the school's website

Program Description

The MSc International Marketing and Business Development programme has been specifically designed to allow you to develop your career internationally and to prepare you for communication with partners from a variety of cultures in a cross-cultural environment.

This is a programme that produces experts in a range of international business and marketing techniques. Students learn and apply on market research, business planning, negotiation, logistics and legal techniques involved in International Trade, etc. The programme is designed around skill blocks that help students become more versatile. Exposure to intercultural influences is one of the highlights of the course.

Yamen KOUBAA, PhD
Academic Director
Associate Professor in Marketing

Learning Objectives

Acquire all the theoretical and practical knowledge required to take up a key position in Marketing and/or Sales Senior Management, both in France and abroad.

Strong Points
  • Courses given entirely in English, while students are based in France in a very international environment.
  • Knowledge and competencies enhanced by a cross-cultural dimension  
  • Daily practice in cross-cultural issues thanks to the presence of many different nationalities.
  • A real-life training in business negotiation on a daily basis.
  • Courses given by lecturers from a variety of countries and experts in Marketing, Sales, Procurement and Supplies, International Business, Cross-cultural Management and Web-marketing,
  • Rich professional events: Business Dating with professionals and alumni, Professional Colloquia, In-company Consulting Projects (Geodis, Love Hotel Saint Martin,...), meeting with Head Office Executives of large groups.

This programme is the subject of a partnership agreement between EM Normandie and AASTMT (Egypt).

Curriculum

  • Marketing Processes
  • International Operations Management
  • Cross-national Business
  • Market Research
  • International Marketing in Practice
  • French
  • Digital Marketing and Services Marketing
  • Marketing Innovation
  • International Business Development
  • Business Development in Practice

Admission

Selection based on application file and individual motivation interview.

Please apply via the on-line application procedure.

Eligibility for application

The programme is open to: 

  • Students who hold a four-year bachelor degree or equivalent

No English language test score is required for students holding a degree from an English-speaking university. For other applicants, language requirements are: TOEIC 790, IELTS 6, TOEFL 83.

Due to the COVID-19 situation and the closure of some Exams Centres, we do offer the possibility for the candidate to take a Language Test online, don’t hesitate to contact us for more information : applyto@em-normandie.fr.

Admission procedure
  1. Application files submitted are reviewed with special attention paid to the seriousness of the file and the quality of the academic and/or professional profile.
  2. Shortlisted candidates are invited for an interview via Skype with a Head of Academic Programme. This interview helps clarify the applicants profile, their projects, their objectives. The final admission decision (offered or denied admission) is communicated a few days after this interview.
  3. Admitted candidates are notified formally and invited to make a down payment, later on deducted from the  tuition fees. This initial payment confirms the candidate's seat in the programme and an unconditional letter of admission is then issued.

In order for our students to benefit from optimal learning conditions, places in our programmes are limited. The number of remaining places is reviewed after each admission session. Whenever a cohort is full, admissions for the programme are closed.

The application deadline for the 2020-2021 admission session is 15 June 2020.

In addition to the EM Normandy application form, international candidates must approach their local Campus France office to facilitate the process of obtaining their visa. Once the down payment has been received, the School will help International students with their visa procedures and search for accommodation.

Career Prospects

Prospects are very varied. After an induction phase in the company, graduates may target positions such as: 

  • Product Manager
  • Category Manager
  • International Brand Manager
  • Regional Sales Manager
  • International Sales Manager
  • International Project Manager
  • International Marketing Consultant
  • Head of Exports/Imports…
Graduate employment data based on 2019 employability survey
  • 75% net employment rate
  • 74% in executive employment
  • 78% on permanent contracts
  • 78% of graduates found a job in less than 2 months
  • Average gross annual salary including bonuses for the last 4 Master’s year groups: €40,150

Last updated May 2020

About the School

Over the last 25 years, the Chambers of Commerce of Caen and Le Havre have combined their efforts to set up a joint structure in Higher Education for the benefit of their respective towns and regions. ... Read More

Over the last 25 years, the Chambers of Commerce of Caen and Le Havre have combined their efforts to set up a joint structure in Higher Education for the benefit of their respective towns and regions. Today, this effort has given birth to the Ecole de Management de Normandie, a unified and strengthened business school ready to meet both the national and international needs of firms. Read less
Caen , Le Havre , Paris , Deauville , Rouen , Oxford + 5 More Less