MSc International Management (Marketing)

General

Read more about this program on the school's website

Program Description

Key information

  • Degree: International Management (Marketing) MSc
  • Types of study: Full-time
  • Duration: One year
  • Start date: September 2020

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©University of Nottingham Ningbo China

Course overview

MSc International Management (Marketing) at NUBS China is a one-year full-time programme that is designed to develop your understanding of key areas in consumer behaviour, marketing management, digital marketing and marketing strategy, backed courses of Chartered Institute of Marketing (CIM).

With strong quality teaching and research, our marketing division has an impressive international profile, which provides the students with first-class teaching and practically focused and grounded in the latest ideas and principles in marketing practices. As located in China, we also work with many Chinese and international organisations and industry to ensure that the teaching remains relevant to employers.

Special features

MSc International Management (Marketing) is a one-year full-time program that is designed to develop your understanding of key areas in consumer behaviour and consumption, marketing management, strategy, analytics and critical marketing. Thanks to a partnership with the Chartered Institute of Marketing (CIM), students can have the opportunity to acquire the CIM Diploma in Professional Marketing after graduation. 

CIM is a world-leading professional marketing body, providing training and qualifications that many global employers require.

Course structure

Year 1

Semester 1 Compulsory modules

  • BUSI4376 Marketing Management in the Digital Economy (20 Credits)
  • BUSI4379 Consumer Behaviour and Analytics (20 Credits)
  • BUSI4378 Marketing Strategy (20 Credits)

Semester 2 Compulsory modules

  • BUSI4530 Research Methods in Marketing (20 Credits)
  • BUSI4383 Critical Marketing (20 Credits)

Summer module

  • Students must take 60 credits from this group
  • BUSI4386 Marketing Dissertation (60 Credits)
  • BUSI4387 Applied Marketing Project (60 Credits)

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Careers and further study

Small group teaching reinforced by core seminar sessions is something you will not find everywhere. You will have the opportunity to learn from guest speakers and participate in industry placements and field trips.

In addition, we have built a partnership with industry and companies to provide industry experiences and reflective learning. We have regularly collaborated recruitment fairs with international companies such as L’Oreal, Nielsen, China Resources (Holdings) Co., Ltd, KPMG, and Mars China, which to provide marketing career opportunities for graduates.

Scholarships, sponsorships and bursaries

To encourage academic excellence, we offer a comprehensive and expanding range of full and partial scholarships. 

Historically over 40% of our postgraduate students were awarded scholarships for their entry. Once enrolled, current students are eligible for additional merit and/or performance-based scholarships and awards, which covers approximately 32.5% of our whole student body.

Entry requirements

Although the entry requirements vary depending on the course, as a general rule, you are expected to hold an honours degree at 2:1 level or above (or international equivalent). Applicants should have a Bachelor's degree in a related subject, such as management, business studies, marketing, economics, accounting, finance, and Communications.

English language requirements

In addition to academic qualifications, if your first language is not English or entry qualification was not obtained in the English medium are required to provide evidence of your proficiency in English. The minimum requirements are IELTS 6.5 no less than 6.0 in any element, or PTE Academic 62 (minimum 55).

Last updated Sep 2020

About the School

The University of Nottingham Ningbo China (UNNC) was the first Sino-foreign university to open its doors in China. Established in 2004, with the full approval of the Chinese Ministry of Education, we ... Read More

The University of Nottingham Ningbo China (UNNC) was the first Sino-foreign university to open its doors in China. Established in 2004, with the full approval of the Chinese Ministry of Education, we are run by the University of Nottingham in partnership with Zhejiang Wanli Education Group, a key player in the education sector in China. Read less