It will enable students to develop competencies and skills related to current and future trends of the dynamic luxury sector. Emphasis will be given to the international and the global dynamics that impact different industry segments.
Program entirely taught in English
APPLIED MARKETING RESEARCH
INTERNATIONAL CONSUMER BEHAVIOUR
DYNAMICS OF LUXURY INDUSTRY & BUSINESS MODELS
LUXURY STRATEGIC MARKETING
LUXURY & BRAND MANAGEMENT LEGAL & ETHIC ISSUES
CORPORATE PUBLIC RELATIONS IN AN INTERNATIONAL CONTEXT
INTERNATIONAL STRATEGIC MANAGEMENT
LUXURY BRAND MANAGEMENT
LUXURY RETAIL and E-COMMERCE
FRENCH LANGUAGE FOR INTERNATIONAL STUDENTS
(FOREIGN LANGUAGE FOR FRENCH STUDENTS)
PREPARATION FOR GRADUATING PROJECT
- First degree (Bachelors) in any discipline or equivalent*.
- English proficiency: TOEFL, TOEIC, IELTS or equivalent.
- Application form.
- Interview (possible by phone).
* Cases will be considered individually
RENNES SCHOOL OF BUSINESS appears in the Financial Times ranking among the top 90 Management schools in the world at the 35th position and is ranked 7th among the post-preparatory programmes in France. Our position in this prestigious ranking is the result of our commitment to academic excellence recognized by the leading international accreditation organizations AACSB, and AMBA and EQUIS.