MSc International Hospitality, Events and Tourism Management

Oxford Brookes University, School of Hospitality Management

Program Description
EFMD Epas Accredited

MSc International Hospitality, Events and Tourism Management

Oxford Brookes University, School of Hospitality Management

MSc International Hospitality, Events and Tourism Management - January or September Start

This course has been designed as a conversion programme for students who aspire to a successful management career in the international hospitality, events and tourism industry. We provide you with a broad introduction to the industry, as well as the opportunity to focus on a specific area which interests you.

The course modules introduce you to key concepts such as the psychology of tourism behaviour and how to create a marketing plan; hospitality operations; and strategic financial management, as well a choice of electives.

The Oxford School of Hospitality management has extremely close links with industry, for example through our unique mentoring scheme which helps develop your professional skills and careers.

Why choose this course?

  • Our innovative learning experience includes the opportunity to be personally mentored by an industry leader with a strong focus on your professional development.
  • A computer-based hotel simulation project introduces you to the crucial links between financial, human resource, marketing and operations management.
  • In the module Tourist Consumer Behaviour and Marketing Management you choose an attraction or museum and then research and write a marketing plan for the business.
  • Researching and writing an academic journal article for the Contemporary Issues assignment helps to develop your research, analytical and academic writing skills.
  • Tutors involved in the programme are internationally renowned for their research and consultancy activities, and their excellent links with the hotel and tourism industry. They bring expertise into the classroom to inform you of contemporary developments taking place in hospitality, events and tourism.
  • Learning and teaching is very much student-centred, participative and interactive. You will take part in workshops, seminars, lectures, theatre role-plays, case study analysis and one-to-one tutorials.
  • Practice and theory is integrated into your learning and assessment.
  • You can customise assignments to suit your own interests.
  • Enjoy a genuinely multicultural learning environment in one of the world's great student cities, Oxford.
  • We organise a stimulating international visiting speaker programme including industry leaders.
  • Our dedicated hospitality and tourism careers office arranges for the leading hospitality brands to visit the campus to recruit students; we provide students with extensive support in securing graduate jobs and placements.
  • An optional one-year, post-study sandwich mode comprises one year's full-time, paid, supervised work experience.

This course in detail

The following compulsory modules enable you to develop a deep understanding of the complexity of international hospitality, events and tourism management:

Tourism, Events and Hospitality Synthesis gives an introduction and overview of the context, frameworks, concepts, theories and issues in the contemporary tourism, events and hospitality industries. The module provides you with the basis to systematically and incisively analyse and evaluate complex tourism, events and hospitality situations.

Tourist Consumer Behaviour and Marketing Management explores the theoretical frameworks which underpin patterns of consumer demand. It incorporates models and concepts drawn from mainstream marketing, tourism marketing, and the social sciences, forming a comprehensive understanding of tourist consumer behaviour and the tourist decision-making process. Effective and creative marketing is based on sound analysis and is relevant to the complete range of hospitality, events and tourism sectors. You will research and write a marketing plan for a real tourism business.

Hospitality Operations Management introduces you to hospitality operations within an international context. Drawing on relevant management principles, you will acquire an understanding of financial, human resource and marketing management knowledge at the unit level, which underpins the successful management of hospitality, events and tourism companies. There will be site visits to local hospitality businesses to familiarise you with practical examples from industry, and a computer-based hotel business simulation assignment.

Contemporary Issues in International Hospitality, Events and Tourism Management provides you with the opportunity to develop one research focus from a wide range of topics including: accounting, branding, climate change, digital marketing, entrepreneurship, environmental issues, finance, human resources, marketing, risk management, revenue management, social media, tourist consumer behaviour as applied to the international hospitality, events and the tourism sector. You will research your chosen subject area, critically analyse the literature and theory, and write an article suitable for publication in an academic journal. In undertaking this module you will work on your own with the support of a specialist tutor.

The Research Methods module provides an introduction to research methods so that you are aware of the approaches, methodologies and resources available for your module assessment and – most importantly – your dissertation. You design the methodology for a research project that helps you understand how to collect and analyse the data required to write your dissertation. Your enhanced understanding of the research process will prove invaluable in your management career.

The Dissertation develops your ability to critically review literature; identify the gaps in current knowledge; practice relevant research skills to facilitate data collection, analysis, interpretation, presentation and writing. The 20,000-word dissertation provides you with the opportunity to investigate a topic in depth from multiple perspectives, working independently and supervised by a specialist tutor. You choose the hospitality, events or tourism management topic which you wish to study. This can be the same topic as in your Contemporary Issues module or a different subject area.

Mentoring and Leadership Development provides you with an opportunity to develop an in-depth understanding of leadership theory and practice. The module will develop your understanding of leadership theory by engaging you with contemporary debates on leadership in the hospitality, events and tourism industries, with a particular focus on ethical leadership. You will develop your professional competencies and understanding of leadership practice through participation in the Oxford School of Hospitality Management's Bacchus Mentoring Programme, which will match you with an experienced mentor from the international hospitality, events or tourism industry.


You can choose one elective from modules such as: Digital Strategies for Hospitality and Tourism Distribution, Events Management, Intercultural Leadership, and Revenue Management. Other electives may also be available.

The sandwich mode comprises one year of full-time taught study and then one year full-time supervised work experience. This provides paid, supervised work experience with a suitable international hospitality and tourism employer. You carry out an assessed project for the company as part of your academic studies on the placement.

As our courses are reviewed regularly, course content and module choices may change from those currently listed in the course entry.

Approach to assessment

Assessment is based predominantly on individual coursework and the dissertation.

Field trips

Each year, there are a series of national and international field trips to events like the World Travel Market, and visits to destinations, attractions, hotels, museums and the corporate office of a leading international hotel company. There are also opportunities to undertake periods of volunteering overseas.

Key facts


The Oxford School of Hospitality Management

Course length

Full-time: MSc: 12 months or 24 months in sandwich mode

Part-time: MSc: 24 months for UK and EU students (teaching normally structured to provide one day or two half days each week in the semester)

Teaching location

Headington Campus, Gipsy Lane

Start date

September 2014 or January 2015

UKPass code


How to apply/ Entry requirements

Entry requirements

Normally a minimum of a good second-class honours degree or equivalent in any subject. Entry will also be subject to two satisfactory references (one of these must be an academic reference). Although useful, prior work experience in the hospitality and tourism industry is not an entry requirement for this course.

Please also see the university's general entry requirements.

English language requirements

  • IELTS minimum level 6.5 overall with at least 6.0 in the reading and writing components and 6.0 in speaking and understanding

Further information about the use of TOEFL for entry and visa applications onto courses at Oxford Brookes

Please also see the university's standard English language requirements

English requirements for visas

If you need a student visa to enter the UK you will need to meet the UK Border Agency's minimum language requirements as well as the university's requirements.Find out more about English language requirements.

International applications

Preparation courses for International and EU students

We offer a range of courses to help you to meet the entry requirements for this course and also familiarise you with university life. You may also be able to apply for one student visa to cover both courses.

  • If you need to take a pre-master's course to help you to meet both the English language and academic entry requirements for your master's course, you can take our two-year master’s course. This course combine the pre-master's diploma and your master's in one application. You can apply for one visa for the two years of study.
  • If you need to improve your English language, we have pre-sessional English language courses available to help you to meet the English language requirements of your chosen master’s.

If you are studying outside the UK, for more details about your specific country entry requirements, translated information, local contacts and programmes within your country, please have a look at our country pages.

How to apply

You apply for this course through UKPASS.

Conditions of acceptance

When you accept our offer, you agree to the conditions of acceptance. You should therefore read those conditions before accepting the offer.

Careers and professional development


There are excellent career prospects in hospitality, events and tourism – especially in the international hotel industry and in academia. Our master's education helps students to accelerate their careers. Most graduates are able to work for the leading hotel brands in a wide range of roles either in the UK or internationally with companies like Accor, Compass, Carnival, Four Seasons, Hilton, Hyatt, IHG, Shangri-La, Mandarin Oriental, Marriott, Rezidor, Sodexho, Sol Melia, Starwood and TUI. Depending upon a student’s prior experience, graduates either obtain operational roles or supervisory/junior management positions.

Some students choose an academic career by studying for a PhD with us, or in other universities. Our study programme provides students with excellent preparation for doctoral studies and careers in teaching in universities.

Free language courses for students - the Open Module

Free language courses are available to full-time undergraduate and postgraduate students on many of our courses, and can be taken as a credit on some courses.

Please note that the free language courses are not available if you are:

  • studying at a Brookes partner college
  • studying on any of our teacher education courses or postgraduate education courses.


How Brookes supports postgraduate students

We provide strong support mechanisms to help with your demanding study schedule. Help and advice is provided by the programme lead, module leaders, individual tutors, academic advisers, and the school's administrators. The school’s careers and work placement office is in close contact with hospitality, events and tourism employers to assist with careers and work placement advice.

Supporting your learning

From academic advisers and support co-ordinators to specialist subject librarians and other learning support staff, we want to ensure that you get the best out of your studies.

Personal support services

We want your time at Brookes to be as enjoyable and successful as possible. That's why we provide all the facilities you need to be relaxed, happy and healthy throughout your studies.


Research highlights

The Oxford School of Hospitality Management is ranked No.1 in Europe for hospitality research and No.1 in the world for research productivity (Journal of Hospitality and Tourism Research).

The aim of this department is to conduct rigorous research that advances academics' understanding about the management of hospitality and tourism organisations and destinations nationally and internationally. It addresses the needs of organisations and policy makers and informs teaching and learning practices.

The school has a very supportive and collegiate research culture developing knowledge and skill capacities in hospitality and tourism management with particular focus to the following research areas: International Business Development and Ethics and Corporate Social Responsibility.

Postgraduate Open Evening – Business School and Oxford School of Hospitality Management

Date and Time

Wednesday, 7 September 2016, 17:30 to 19:00

Who this event is for

  • Everyone


Foyer, Postgraduate Centre, Wheatley Campus


Come along to find out about the postgraduate courses on offer at Oxford Brookes University Business School, the Oxford School of Hospitality Management, and how a Master's can enhance your career prospects. It is a great opportunity to find out what study options are available, to discuss the learning and assessment style and to ask any questions you may have.

To book a place

Register for the Open Evening using this link below:

This school offers programs in:
  • English

Last updated August 22, 2016
Duration & Price
This course is Campus based
Start Date
Start date
Aug. 2017
12 - 24 months
Part time
Full time
Start date Aug. 2017
United Kingdom Oxford, England
Application deadline Request Info
End date Request Info
Duration 12 - 24 months
Price Request Info

Bacchus Mentoring Launch 2011