This course will suit highly motivated individuals who want to develop fashion marketing and business skills to either work within the fashion industry, explore new ideas to set up their own business or extend family enterprises. Previous experience in allied industries such as advertising will be of a particular advantage.
Why Choose This Course?
Analyse the global markets for fashion and retail, and learn to manage fashion brands. Examine global trends in business systems, standards and practices. Explore product development and consumer behaviour, and choose to specialise in digital fashion marketing or luxury fashion branding.
This exciting course covers a huge amount of ground, and in your second term you’ll be able to choose between two specialist pathways:
- Digital Fashion Marketing – The effective use of communication technology enables fashion brands to ‘punch above their weight’ and have a global impact. You’ll learn to create digital marketing and social media campaigns, engaging with consumers in more meaningful and interactive ways. You’ll explore online fashion retail and branding, and learn tools to analyse the behaviour of digital consumers.
- Luxury Fashion Branding – The global luxury sector continues to grow and generate profit. This pathway addresses the challenges and opportunities of the luxury fashion sector, so it’s ideal if you see your future career with premium fashion brands. You’ll learn to design global retailing and visual merchandising strategies, and how luxury goods and services are branded.
Marketing in a Global Age Trend Prediction and Fashion Forecasting International Fashion Marketing Fashion and Brand Management Buying and Merchandising in a Changing Global Industry Buyer Behaviour Retail and Service Marketing Business and Management Research Methods Fashion Marketing and Communication in a Global Context London Fashion Live Project
Upon successful completion of the programme and selected modules you will be awarded the CMI Level 7 Certificate in Strategic Management and Leadership*. *Subject to registering as a CMI member
Coventry University London is delighted to have recently launched a number of scholarships for UK and International students. You can find out more about our Scholarships by viewing our website.
MSc International Fashion Marketing has start dates in October 2018 and January 2019.
A good quality honours degree or equivalent. Applications from candidates with equivalent degree and relevant experience will be considered on an individual basis. Work experience is desirable but not essential.
"I really appreciated the range of options which were available during our final term, and would highly recommend an internship module. It helped me bring together everything I had learnt and combine it with real world practices. I am currently pursuing a career in the media and entertainment industry and cannot wait to see what the future holds." - Samantha Johnson, Germany.
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Last updated July 10, 2018