By registering for the MSc International Business and Marketing, you will develop a thorough academic understanding of management theories and methods, with a strong emphasis on marketing strategy and management. You will study international strategy and financial management. The programme includes coverage of human resource management and organizational behaviour. You will also study, in depth, key concepts, mechanisms and issues in transnational commercial law. The marketing specialism examines the theories, concepts and techniques of global and international marketing, including motives for international expansion, market selection and entry, management of communications and customer relations in international markets, and international branding.

You will examine the forces that shape the international business environment and its impact on the operations and strategic outlook of international companies. The programme also covers the institutional structure of the international economy and examines how trade and financial flows are supported by international economic institutions. Throughout the programme, you will apply your learning to contemporary case studies in international business and international marketing.

Program structure

Semester One:

  • People and Organizations
  • Marketing Management Strategy
  • International Commercial Law

Semester Two:

  • Financial Analysis and Decision Making
  • International Business Environment
  • Global Marketing

Summer:

  • Managerial Reports
Program taught in:
English

See 4 more programs offered by Aberystwyth University Business School »

Last updated April 18, 2019
This course is Campus based
Start Date
Sep 23, 2019
Duration
1 year
Full-time
Price
6,475 GBP
International £14,700 UK/EU £6,475
Deadline
Aug 30, 2019
By locations
By date
Start Date
Sep 23, 2019
End Date
Sep 25, 2020
Application deadline
Aug 30, 2019

Sep 23, 2019

Location
Application deadline
Aug 30, 2019
End Date
Sep 25, 2020