MSc International Business and Marketing

General

Program Description

By registering for the MSc International Business and Marketing, you will develop a thorough academic understanding of management theories and methods, with a strong emphasis on marketing strategy and management. You will study international strategy and financial management. The programme includes coverage of human resource management and organizational behaviour. You will also study, in-depth, key concepts, mechanisms and issues in transnational commercial law. The marketing specialism examines the theories, concepts and techniques of global and international marketing, including motives for international expansion, market selection and entry, management of communications and customer relations in international markets, and international branding.

You will examine the forces that shape the international business environment and its impact on the operations and strategic outlook of international companies. The programme also covers the institutional structure of the international economy and examines how the trade and financial flows are supported by international economic institutions. Throughout the programme, you will apply your learning to contemporary case studies in international business and international marketing.

Program structure

Semester One:

  • People and Organizations
  • Marketing Management Strategy
  • International Commercial Law

Semester Two:

  • Financial Analysis and Decision Making
  • International Business Environment
  • Global Marketing

Summer:

  • Managerial Reports
Last updated April 2019

About the School

Aberystwyth Business School at Aberystwyth University is a great choice for postgraduate study. The School has inspired generations of leaders in management and finance. We know that you have a choi ... Read More

Aberystwyth Business School at Aberystwyth University is a great choice for postgraduate study. The School has inspired generations of leaders in management and finance. We know that you have a choice of degrees from a wide range of universities. That's why we work very hard to ensure that your experience as a student with us is as personally, professionally and academically fulfilling as possible. Read less