Marketing activities and skills need to change in step with the deep and often contradictory changes underway in our environment, including digital technology and the development of a participatory culture turning consumers into ethical consumers, a sense of belonging to several communities through affinity or emotional ties, the emergence of a trend towards a more responsible form of marketing and new forms of competition based on the creation of open ecosystems involving “business partners”.
It was with these changes in mind that we designed the MSc Marketing & Brand Management, working with a team of teacher-researchers and companies who are part of the KEDGE Business School ecosystem. The professors belong to one of Europe’s best-known Research Centres, the KEDGE BS “Marketing Centre of Excellence”.
Working with businesses, they take our current state of knowledge forward in the marketing field and involve students in their research. Companies are involved in the joint creation of the program at several levels: some are involved in managing the program via the Development Committee, while others support students throughout their optional study routes thanks to “guiding light” partnerships.
Why choose this program?
“Digital skills” tracks
“office systems”, “personal branding”, “design using Adobe”, “Google Adwords & analytics”, etc.
A specialized program providing access to 80% of marketing occupations
thanks to its design: a common core leading on to occupation-specific and sector-specific options.
A 3-tiered educational approach
- 1/3 teaching provided by top-level academic professors who are members of the Kedge BS “Marketing Centre of Excellence”: they enable students to benefit from the latest progress in the marketing field thanks to their involvement in research projects with companies.
- 1/3 lectures given by experts and professionals: they share their expertise and experience with the students
- 1/3 experience-based work to create, apply and analyze: fieldwork, corporate projects, visits to companies, etc.
A “guiding-light partnership”
in each of the occupation-specific and/or sector-specific options. A company supports the students throughout the whole of the second semester (conferences, job dating, case studies, workshops, applied research problems, etc.). Examples of partner companies (Danone, Cultura, Procter & Gamble, Dentsu Aegis Network, etc.)
We recognize that taking on a degree requires motivation as well as personal and financial commitment. To help you to create your own path towards your dream career, the school offers a range of scholarships to ambitious and talented international students.
Who can apply for a Scholarship?
Only non-French students applying to our International BBA, our Specialised MSc and to our Master in Management Grande Ecole Programs are eligible for those scholarships. Exchange students are not eligible for these scholarships.
Early Bird Scholarship
Applications received during the Early Bird Discount period will automatically be granted a 10% discount on the tuition fees. To be eligible, students must submit all of the required documents for their application until 28th February 2019 on join.kedge.edu.
While Early-bird discounts can be cumulated with merit-based scholarships.
Academically gifted students can apply for merit-based scholarships: the Achievement Scholarship or the Academic Excellence Scholarship. To support their applications, the candidates to Merit Scholarships need to provide a motivation statement and the proof of their academic achievements.
Both Merit Scholarships are dedicated to exceptionally talented students. Your application will be assessed on two criteria: the grade obtained during your interview with our academic team and the interview and the academic record (GPA, GMAT, GRE, etc).
To support their applications, students are expected to provide a motivation statement and any proof of academic excellence or extra-curriculum achievements.
15% discount on the tuition fees
Academic Excellence Scholarship
20% discount on the tuition fees
The merit-based scholarships are non-cumulative (I.e only one merit-scholarship can be granted per student) but could be cumulative with Early Bird Scholarship until 28th February 2019.
Kristen Hoey Scholarship - ISLI MSc
This scholarship is available for students from the United States of America, holding a degree from a US university, wishing to join the ISLI MSc program. This scholarship is awarded in the memory Kirsten Hoey a talented alumnus of the ISLI program. Each year, a selected number of American students with excellent academic records will receive a 50% discount on their tuition fees. To be eligible, students will be required to submit a motivation letter online which will be submitted to Kirsten HOEY’s family and the MSc program Director.
The Kristen Hoey Scholarshcannotnot be cumulated with any other scholarships.
About the School
KEDGE Business School is a French business school with 4 campuses in France (Paris, Bordeaux, Marseilles, and Toulon), 1 in China (Shanghai ), 1 in Dakar, Senegal, and 3 partner campuses (Avignon, Bas ... Read More