MSc In Digital Marketing and Sales


2 locations available

Program Description

Training Agile Digital Marketers

Digital marketing is having a tumultuous impact on society as a whole, sweeping aside the established practices of companies, government bodies, and users. New professions and new practices have emerged, resulting in a skills gap in the market and an urgent need for new management training in these areas.

In a constantly shifting environment where skills develop rapidly and disciplines become increasingly specialized, companies need to be more agile than ever in order to address today's challenges.

The new MSc in Digital Marketing & Sales launched by KEDGE is designed to train students to acquire the analytical and business-related skills needed to have a successful career in the digital ecosystem. Its pedagogy is built on a transversal vision based on 4 pillars: strategy, technique, design, and digital marketing. Students will graduate as highly skilled digital marketing strategists.

You will discover in depth the overall digital marketing world focusing on the competencies and knowledge you will need to build and put into action strategies with high added value for companies. The program focuses on themes likes social media marketing, data analytics, digital strategy & content marketing, e-commerce management activities, etc.

The MSc has a strong industry orientation & partnership approach with companies such as Oxatis, Aix-Marseille French Tech, Kaporal and Dentsu, Digitick, The Wagon, Vente-privée, Digital Virgo; It will give you the competencies required by today’s employers and opportunities to access a position at a strategic and tactical level. You can benefits from careers into the industry or sub-discipline of marketing that really interests you like Digital Marketing Analyst, Social Media Manager, Communities and Social Media Specialist, E-CRM Project manager, etc.

KEDGE is one of the 10 best business schools in France and is ranked 35 in the FT European.

Dare join a triple crow Business School to specialize in digital marketing!

Why choose this program?

A cross-disciplinary, complementary overview ("helicopter view"): Strategy/Technique/Design/Digital Marketing.

A link between Kedge's academic excellence (a Marketing center of excellence) and the teaching provided, combined with a concrete, practical approach.

Immersive learning oriented towards projects and the identification and development of emerging skills.

An ecosystem of leading players: Oxatis, Accélérateur KedgeBS, Aix-Marseille French Tech (no. 2 in France), etc.

Training that operates so as to meet with recruiters' expectations: Adwords Certification, Analytics, Coding, and Technique, etc.



  • Head of Digital Marketing
  • Head of E-Commerce
  • Head of Digital Customer Experience

Team Management

  • E-Commerce Manager
  • Digital Communication Manager
  • Digital Strategy Consultant
  • Traffic and Acquisition Manager
  • E-Business Commercial Engineer
  • User Experience Manager

Project Management

  • Web Product Manager
  • Digital Product Manager
  • Digital Marketing Product Manager
  • E-CRM Project Manager
  • Digital Web Sales
  • Social Media Manager
  • Traffic Manager


At KEDGE, We strongly believe that funding concerns should not prevent students from accessing the course of their choice.

We recognize that taking on a degree requires motivation as well as personal and financial commitment. To help you to create your own path towards your dream career, the school offers a range of scholarships to ambitious and talented international students.

Who can apply for a Scholarship?

Only non-French students applying to our International BBA, our Specialised MSc and to our Master in Management Grande Ecole Programs are eligible for those scholarships. Exchange students are not eligible for these scholarships.

Early Bird Scholarship

Applications received during the Early Bird Discount period will automatically be granted a 10% discount on the tuition fees. To be eligible, students must submit all of the required documents for their application until 28th February 2019 on

While Early-bird discounts can be cumulated with merit-based scholarships.

Merit Scholarships

Academically gifted students can apply for merit-based scholarships: the Achievement Scholarship or the Academic Excellence Scholarship. To support their applications, the candidates to Merit Scholarships need to provide a motivation statement and the proof of their academic achievements.

Both Merit Scholarships are dedicated to exceptionally talented students. Your application will be assessed on two criteria: the grade obtained during your interview with our academic team and the interview and the academic record (GPA, GMAT, GRE, etc.).

To support their applications, students are expected to provide a motivation statement and any proof of academic excellence or extra-curriculum achievements.

Achievement Scholarship

15% discount on the tuition fees

Academic Excellence Scholarship

20% discount on the tuition fees

The merit-based scholarships are non-cumulative (I.e only one merit-scholarship can be granted per student) but could be cumulative with Early Bird Scholarship until 28th February 2019.

Kristen Hoey Scholarship - ISLI MSc

This scholarship is available for students from the United States of America, holding a degree from a US university, wishing to join the ISLI MSc program. This scholarship is awarded in the memory Kirsten Hoey a talented alumnus of the ISLI program. Each year, a selected number of American students with excellent academic records will receive a 50% discount on their tuition fees. To be eligible, students will be required to submit a motivation letter online which will be submitted to Kirsten HOEY’s family and the MSc program Director.

The Kristen Hoey Scholarship cannot be cumulated with any other scholarships.

Last updated Dec 2019

About the School

KEDGE Business School is a benchmark French business school with 4 campuses in France (Paris, Bordeaux, Marseilles, and Toulon), 2 in China (Shanghai and Suzhou), 1 in Dakar, Senegal, and 3 partner ca ... Read More

KEDGE Business School is a benchmark French business school with 4 campuses in France (Paris, Bordeaux, Marseilles, and Toulon), 2 in China (Shanghai and Suzhou), 1 in Dakar, Senegal, and 3 partner campuses (Avignon, Bastia, and Bayonne). Read less
Bordeaux , Marseille , Paris , Toulon , Suzhou , Shanghai , Dakar , Lausanne + 7 More Less