The events sector is a multi-billion pound industry, providing a significant contribution to regional, national, and global economies. It requires adaptable and highly skilled professionals who understand the processes of event planning and have the ability to manage in challenging, yet highly rewarding, environments.
This internationally-focused programme provides students with the opportunity to develop their understanding of the dynamic socio-cultural, economic, and political contexts in which events are conceived and executed. The programme features important contemporary themes, such as sustainability, entrepreneurship, the new marketing environment, and the role of events in society, and aims to develop the knowledge and skills needed for event management, equipping graduates with high order managerial and intellectual skills.
There is an emphasis on strategic insight and a critical understanding of the operating environment. Traditional teaching methods are augmented by industry events and workshop.
The programme is available for either a September or February start.
How You Study
Students are required to study six core modules which are designed to develop and enhance the practice of events management, as well as a range of essential graduate attributes. Students are then able to select two optional modules based on their academic interests and career aspirations. The programme concludes with a dissertation.
The core modules include:
Arts, Performance, and Society
Event Design and Implementation
Managing the Tourism and Event Enterprise
Innovation and Event Creativity
Research Methods and Design
Sustainability of Tourism and Events
The following is an illustrative list of optional modules. Optional modules will run as long as at least ten students select them. Timetabling arrangements may limit the availability of modules to some students. As the options reflect staff research interests, they may change over time due to staff availability.
Community Organisation, Sustainability, and Development
Comparative Human Resource Management
Digital Marketing
Group Consultancy Project
Strategy Making
The Visitor Experience at Cultural and Heritage Attractions
After the taught element of the programme, students are expected to complete a final dissertation, designed to encourage innovation and diverse pathways to the final assessed product. In this respect, the dissertation is an extended project that can accommodate a range of independent work.
In addition to traditional teaching methods, delivery is enhanced by students engaging with industry events and workshops that support planning and organising live events.
Contact hours
Each module typically consists of two or three weekly teaching hours over a teaching term of 12 weeks. Four modules are usually studied per semester, equating to eight to 12 hours per week. Part-time students will generally study two modules per term, equating to four to six hours of contact time per week. Hours of study may vary from term to term for both full and part-time students and can be spread throughout the week.
Postgraduate level study involves a significant proportion of independent study, exploring the material covered in lectures and seminars. As a general guide, for every hour spent in class, students are expected to spend four to five hours in an independent study. For more detailed information please contact the Programme Leader.
Methods of Assessment
The way you will be assessed on your course will vary depending on the subject and the type of postgraduate programme you select. A taught programme could include a written dissertation, exams, presentations, and projects. A research programme could include a thesis, oral examination, and presentation to a group of research academics. You may be expected to demonstrate how your research findings have contributed to knowledge or developed existing theory or understanding. Please see the individual course pages to find out more.
Modules
Arts, Performance and Society (Core)
Event Design and Implementation (Core)
Final Project (Core)
Innovation and Event Creativity (Core)
Personal Professional Development (Core)
Community Organisation, Sustainability and Development (Option)†
Comparative Human Resource Management (Option)†
Digital Marketing (Option)†
Group Consultancy Project (Option)†
Strategy Making (Option)†
The Visitor Experience at Cultural and Heritage Attractions (Option)†
How You Are Assessed
Lincoln International Business School uses assessment as a tool to develop intellect, and simulate the individual, practical, and team-working skills required in the workplace. These skills include written and oral presentation, numeracy, and the use of software for presentation and analysis. In the past students have successfully taken the lead role in planning, organising, and delivering an awareness and funding event on behalf of a significant national cancer charity.
The University of Lincoln's policy on assessment feedback aims to ensure that academics will return in-course assessments to students promptly – usually within 15 working days of the submission date.
Scholarships
There are more ways than ever before to fund your postgraduate study, whether you want to do a taught or research course. For those wishing to undertake a Master's course, you can apply for a loan as a contribution towards the course and living costs. Loans are also available to those who wish to undertake doctoral study. The University offers a number of scholarships and funded studentships for those interested in postgraduate study.
"MSc Events Management offers a wide range of different modules which are very engaging. I have developed practical skills as well as theoretical knowledge gained across different modules and which has broadened my employability options in this fast-growing industry."
Rugile Eigerdaite, MSc Events Management student
Course-Specific Additional Costs
For each course, students may find that there are additional costs. These may be with regard to the specific clothing, materials or equipment required, depending on the course. Some courses provide opportunities for students to undertake fieldwork or field trips. Where these are compulsory, the cost for the travel, accommodation and your meals may be covered by the University and so is included in the fee. Where these are optional students will normally (unless stated otherwise) be required to pay their own transportation, accommodation, and meal costs.
With regards to textbooks, the University provides students who enrol with a comprehensive reading list and our extensive library holds either material or virtual versions of the core texts that students are required to read. However, students may prefer to purchase some of these for themselves and in this case, will be responsible for the cost.
Entry Requirements 2021-22
Honours degree or equivalent.
If you have studied outside of the UK, and are unsure whether your qualification meets the above requirements, please visit our country pages for information on equivalent qualifications.
Overseas students will be required to demonstrate English language proficiency equivalent to IELTS 7.0 overall, with a minimum of 5.5 in each element. This qualification must have been obtained prior to submitting your application.
For information regarding other English language qualifications we accept, please visit the English Requirements page.
If you do not meet the above IELTS requirements, you may be able to take part in one of our Pre-session English and Academic Study Skills courses. These specialist courses are designed to help students meet the English language requirements for their intended programme of study.
Teaching and Learning During Covid-19
At Lincoln, Covid-19 has encouraged us to review our practices and, as a result, to take the opportunity to find new ways to enhance the student experience. We have made changes to our teaching and learning approach and to our campus, to ensure that students and staff can enjoy a safe and positive learning experience. We will continue to follow Government guidance and work closely with the local Public Health experts as the situation progresses, and adapt our teaching and learning accordingly to keep our campus as safe as possible.
Industry Links
The programme seeks to engage students in collaborations with events industry partners and take a lead role in planning, organising, and delivering live events to a specific brief negotiated with the client.
The School benefits from established links with events industry practitioners. Contributions from guest speakers with specific event specialisms have included Liz Bannister (nee Rice), Director at Metro Broadcast which specialises in events, video, and broadcast projects within the corporate event arena in the UK and overseas.
Field Trips
Extensive opportunities for selected field trips are available on this programme and are mostly negotiated with students themselves. Previously students have visited The Clothes Show and high profile sporting institutions such as Leicester Tigers RFC. Any compulsory visits will be supported by departmental funding. Where trips are optional, students may be asked to make a modest contribution towards expenses.
LIBS 100 Field Trips
As part of your global education at the Lincoln International Business School, we are offering students the opportunity to undertake funded international trips to exciting overseas destinations. Postgraduate students have the opportunity to travel to destinations in the UK, Europe, the USA, and the United Arab Emirates.
These LIBS 100 field trips combine academic study with first-hand experiences of language, culture, and industry, allowing you to put theory into practice. We've designed themes specifically for postgraduate students that align with learning areas such as Industry (4.0), Financial Services, and Visitor Economy.
Career and Personal Development
This programme aims to develop students in terms of capability and intellect, helping them to identify and pursue their career aspirations in the events industry.
The University Careers and Employability Team offer qualified advisors who can work with you to provide tailored, individual support and careers advice during your time at the University. As a member of our alumni we also offer one-to-one support in the first year after completing your course, including access to events, vacancy information and website resources; with access to online vacancies and virtual and website resources for the following two years.
This service can include one-to-one coaching, CV advice and interview preparation to help you maximise your future opportunities.
The service works closely with local, national and international employers, acting as a gateway to the business world.
Working in Partnership
Lincoln International Business School works with students and organisations to enhance the contribution of business to society. For students, that means developing their business skills and knowledge to improve their career readiness.
The University of Lincoln is a member of AACSB, a global nonprofit association connecting educators, students, and businesses to achieve a common goal: to create the next generation of great leaders.
