Why choose this course
"Entrepreneurship and innovation management are essential for growth strategies in a world faced by technological disruption. This course will prepare you for these challenges and opportunities – whether in a large organisation, emerging-growth company or start-up.
We combine an academic foundation with practical experience to reinforce your skills. This may include a crowdfunding campaign or project with companies in the SETSquared Partnership - Surrey, ranked number one university business incubator worldwide by UBI Global.
You can also tailor your learning through a choice of modules and final project while benefitting from mentoring expertise to help you fulfil your career aspirations."Jim SearsProgramme Leader
What you will study
This course is designed to give you both practical and academic experience:
During your studies, you’ll gain skills in the following:
Product-market research (based on Lean Start-up)
Digital marketing and social media
You’ll also gain practical experience in:
Product-market research, working with start-ups based in Surrey Research Park
Digital economy, by developing an understanding of app design and development
Digital marketing, using important skills in a crowdfunding project.
Your final project will enable you to apply your cumulative learning to develop a project related to your future aspirations. This might be either a business plan based on your own business idea or a consulting project developed with a corporate sponsor.
MSc - Association to Advance Collegiate Schools of Business (AACSB)
Accredited by the Association to Advance Collegiate Schools of Business (AACSB).
Study and work abroad
There may be opportunities to acquire valuable European experience by working or conducting research abroad during your degree or shortly afterwards. It is possible to do this in the summer period with an Erasmus+ grant working on your dissertation or as a recent graduate. In order to qualify your Erasmus+ traineeship must be a minimum of two months.
Every year, we’re impressed by our students’ unbridled enthusiasm for learning by doing, something which reflects Surrey’s practical approach to entrepreneurship and innovation.
Last year, the MSc cohort had many significant milestones and achievements.
Among other things, they:
Participated in the SETSquared Partnership Bootcamp
Raised almost £85,000 across six different crowdfunding campaigns in the module ‘Digital Marketing and Social Media’
Successfully designed and built five different mobile apps in the module ‘Entrepreneurship and the Digital Economy’
Worked with companies in the SETSquared Partnership to develop product-market research as part of our ‘New Business Venturing’ module including the following companies and projects:
Allianz AG — online pet community
AMO.ai — online artificial intelligence marketing service
Bespoke Business Software — cloud-based business management – software
Macusoft — artificial intelligence-based eye treatment tool
No More Teabags – aerosol-based tea product.
Participated in two field trips to Microsoft business accelerator, Microsoft ScaleUp London
For their final project, developed several consultancy projects and original business plans, some of which will launch real businesses.
Modules listed are indicative, reflecting the information available at the time of publication. Please note that modules may be subject to teaching availability, student demand and/or class size caps.
The University operates a credit framework for all taught programmes based on a 15-credit tariff. Modules can be either 15, 30, 45 or 60 credits, and additionally for some masters dissertations, 90 credits.
Year 1 (full-time)
Digital Marketing & Social Media
Entrepreneurship and the Digital Economy
Global Strategy Implementation
Image Processing and Deep Learning
Internet of Things
New Business Venturing
Operations Management and Digital Services
Accounting & Finance for Business
Digital Project Development
Entrepreneurship Final Project
Introduction to Marketing Analytics
Mobile Applications and Web Services
Optional modules for Year 1 (full-time) - FHEQ Level 7
Choose 1 optional module in the first termChoose 1 optional module in the second term
A minimum of a 2:2 UK honours degree or a recognised equivalent international qualification.