Contemporary research demonstrates that e-business success is a consequence of the precise combination of four elements: leading-edge technologies, long-term business strategies, the entrepreneurial capacity to implement these strategies (by using the technologies), and aligning people behaviour inside and outside the organisation.
From a functional perspective, e-business is how companies conduct business electronically with regards to their clients, suppliers and partners. It is also how this activity is integrated with the internal systems of the firm such as logistics, operations and finance. For example, Amazon not only markets and sells online but also integrates its sales systems with its internal systems in real-time. This enables the company to invoice and update the order status of their clients as well as to work with a vast logistics network of partners who ultimately manufacture and dispatch the products to consumers. This success relies on a strong customer-centric organisational culture.
Who is the E-Business MSc programme suitable for?
The E-Business MSc is suitable for ambitious people from any academic and professional background who want to develop their career at the exciting intersection of technology, business, entrepreneurship and organisational behaviour. Graduates from this programme seek careers as consultants, managers or invest in their own ventures. More specifically, the E-Business MSc is orientated to professionals who want to take general responsibility for whole e-business initiatives in any function of the firm, from Internet operations to internal systems, and from technology start-ups to multinational corporations, including the work at product and service provider level.
This Master is also suitable for graduates who would like to continue their studies towards a PhD at Newcastle University.
What knowledge does the programme deliver?
The programme provides students with this fine-grained knowledge on:
- The business value of contemporary information and communication technologies
- How to foster innovations in firms
- Business planning and new ventures
- The link between strategic objectives and e-business systems
- End-to-end business processes such as the ones involving clients and suppliers
- The management and development of e-business systems
- How organisations affect technologies and how technologies affect organisations
Some relevant topics developed in the E-Business MSc are: technology foresight, innovation management, internet entrepreneurship, e-business and strategy alignment, projects, business processes redesign, systems integration, and organisational change.
The programme is modular in structure, comprising 180 credits, which are studied on a full-time basis over 12 months.
All students will take the following compulsory modules:
- Strategy, Management and Information Systems (20 credits)
- E-Business (10 credits)
- Information Systems Management (10 credits)
- E-Commerce Start-Up (10 credits)
- Enterprise and Entrepreneurial Management: A Critical Perspective (10 credits)
- Technology Change and Innovation Management (10 credits)
- Understanding Organizations (10 credits)
- E-Marketing (10 credits)
- Supply Chain Information Systems and Technology (10 credits)
- Research Methods (ICE/ABC/E-Business) (20 credits)
- Dissertation (60 credits)
Applicants should normally an upper-second-class Honours degree (2:1), or international equivalent, in any discipline. Consider applicants on an individual basis with narrowly lower or non-standard qualifications if they have a first degree related to business (for example management, international business, marketing, operations or entrepreneurship) or have relevant work experience in a business or technological role.
Applicants whose first language is not English require IELTS 6.5 or equivalent, with a minimum of 6.0 in all sub-scores. Pre-sessional courses in English language are provided by the University if required and successful completion of these may be a condition of entry.
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