MSc Digital Marketing

University of Salford

Program Description

MSc Digital Marketing

University of Salford

In Brief:

  • Enhance your employability with this CIM and IDM - approved and accredited course
  • Course taught by award-winning digital marketing academics
  • Gain industry experience via live projects, internships, and placements
  • Part-time study option
  • Overseas study available
  • International students can apply

Course Summary

The Salford Business School MSc Digital Marketing will equip you with the latest digital and social media marketing knowledge and skills needed in today’s demanding digital global economy.

During your time with us, you’ll examine products and services which are highly desirable to online consumers, while running real-life digital marketing campaigns by applying search and social media marketing techniques to support competitive marketing strategies.You will be taught by internationally recognized award-winning experts based in the Salford Business School Centre for Digital Marketing.

  • Internationally research-informed curriculum shaped by award-winning research and consultancy in the field of digital business
  • Close industry connections to ensure the provision of appropriate and sufficient internships and placements
  • Delivered full-time and part-time on a block delivery approach with six intakes

On completion of the course, you will be in a strong position to take advantage of a wide range of managerial career opportunities including:

  • Digital Marketing
  • Mobile Marketing
  • SEO Account Management
  • Web Analytics
  • Search and Social Media
  • Web Content Management
  • Digital Creative Development
  • Marketing Communications
  • Marketing

Course Details

The programme is block delivered and there are six entry points per year. Students will take the modules below in a sequence dependent on their start date.

Semester 1

  • Digital Marketing and Analytics
  • Search and Social Media Marketing

Semester 2

  • Marketing and Services Management
  • Digital Innovation

Semester 3

  • Business Innovation Project (BIP)

Part-Time Study

If you are on the part-time course, you will be able to register for individual modules as part of CPD. The following example shows how the course could be taken on a part-time basis over two years:

Year 1- Semester 1

Digital Marketing and Analytics

Semester 2

Search and Social Media Marketing

Semester 3

Marketing and Services Management

Year 2 - Semester 1

Digital Innovation

Semesters 2 & 3

Business Innovation Project

Entry Requirements

Normally a minimum 2:2 honors degree or equivalent or successful completion of the Graduate Certificate International Management.

A wide range of professional qualifications is also accepted either in partial or complete fulfillment of entry requirements.

Where a student has gained a recognized Honours degree but does not meet the normal entry qualification requirement, they may still be considered for entry if they can demonstrate relevant work experience of a minimum two years duration post study and acceptable level of responsibility.

Accreditation of Prior Learning (APL)

We welcome applications from students who may not have formal/traditional entry criteria but who have relevant experience or the ability to pursue the course successfully. The Accreditation of Prior Learning (APL) process could help you to make your work and life experience count. The APL process can be used for entry onto courses or to give you exemptions from parts of your course. Two forms of APL may be used for entry: the Accreditation of Prior Certificated Learning (APCL) or the Accreditation of Prior Experiential Learning (APEL).

English Language Requirements

International applicants will be required to show a proficiency in English. An IELTS score of 6.5 (no element below 5.5) is proof of this.

Suitable for

This course is ideal for graduates who want to establish a career in digital marketing or for existing managers who wish to enhance their skills and future career prospects. You will ideally be a graduate in a business or related field. Alternatively, you may have been involved in related areas of marketing or digital marketing and want to strengthen your capabilities.

Digital Marketers need to be outward looking, be interested in the world around them. You should also be self-motivated and have good written and verbal communication skills.

Fees 2018-19

  • Full-time: £8,550
  • Part-time: £1,425 per 30 credit module
  • Full-time International: £14,400

Additional Costs

You should also consider further costs which may include books, stationery, printing, binding and general subsistence on trips and visits.

Teaching

The course is currently delivered in four blocks of three-day intensive study periods, followed by independent study and online support through the University’s virtual learning environment, Blackboard. Each module is taken and assessed over a six-week block.

From September 2017, this delivery format will change. Students will continue to study a single module for a 6 week period. Face to face teaching will be delivered on campus for two half days each week. In addition, you will attend the taught element of the Business Innovation Programme each Wednesday afternoon during the 6-week blocks, with an independent study completed in your own time through Blackboard.Individual student timetables will be provided during induction week.

Assessment

Over the duration of your course, a range of assessment techniques will be used. Types of assessment include; essays, assignments, exams, multiple choice tests, online tests, group reports, and portfolio work. The weighting between exams and coursework varies between modules and years.

Career Prospects

You will gain a highly regarded formal qualification, as well as personal and organizational management skills that will enhance your career prospects. Our graduates have gone on to gain employment in a wide range of organizations, working in areas including brand management, marketing communications, social media marketing and heritage marketing.

This course will provide you with flexible employment opportunities leading to potential roles with a variety of management-level national and international sectors. Recent Salford Business School graduates have gained employment with leading companies including:

  • Ernst & Young
  • ENER-G
  • Dixons Group plc
  • British Airways
  • Cooperative Insurance Services
  • BMW
  • American Express
  • BBC
  • Citibank
  • Ladbrokes
  • Numberica
  • Office of the Legal Services Ombudsman
  • KPMG
  • PricewaterhouseCoopers
  • Premier Travel Inn
  • BUPA
  • Thomson Holidays
  • BT
  • DTS Logistics
  • Greater Manchester Police
  • The NHS

Links with Industry

Our course team maintains excellent relations with local, national and international organizations, commentators and employers.

Our teaching is industry-led, inspired by contemporary practice and developed in partnership with business leaders. Our academics are experts in their field and work closely with industry to ensure that our courses reflect the needs of business and provide our students with that extra edge when it comes to securing a job.

Our part-time students are drawn from a wide range of public, private and third sector organizations, allowing you to enjoy highly valuable networking opportunities.

Salford Business School also operates a guest lecture course which allows you the chance to mix with professionals from industry, make connections, set up placements and conduct research.

This school offers programs in:
  • English


Last updated April 11, 2018
Duration & Price
This course is Campus based
Start Date
Start date
Sept. 2019
Duration
Duration
1 - 2 years
Part time
Full time
Price
Price
14,400 GBP
£14,400 International / £8,550 UK
Information
Deadline
Locations
United Kingdom - Manchester, England
Start date : Sept. 2019
Application deadline Request Info
End date Request Info
Dates
Sept. 2019
United Kingdom - Manchester, England
Application deadline Request Info
End date Request Info