MSc Digital Marketing and Channel Management


Read more about this program on the school's website

Program Description

Why choose this course

"Technology has created new challenges and opportunities for businesses: from their products and services to the way that distribution functions. This specialist course will provide you with the theoretical knowledge and hands-on skills employers are looking for in this challenging but exciting environment.

By the end of this course, you’ll be able to use your digital marketing knowledge to create marketing communication campaigns for both social media and more traditional channels. You’ll also have a practical understanding of marketing analytics and channel management, so you can make well-informed decisions in practice."
Anastasios Siampos
Programme Leader

What you will study

This MSc course combines two areas: digital marketing and channel management. Whether you choose the 12-month or 15-month version, you’ll explore both fields in detail, studying topics including social media, entrepreneurship and marketing analytics. You’ll also choose two optional modules based on your own interests and career aspirations.

This course is taught through interactive lectures, seminars and small-group laboratory sessions. You’ll also attend talks by industry guest speakers, who will share practical examples and help you reflect on what you learn, giving you the opportunity to develop your professional network.

In addition to eight taught modules, you’ll either write a dissertation on a topic of your choice (12-month course) or complete a placement then submit a written report (15-month course).

Professional recognition

MSc - Association to Advance Collegiate Schools of Business (AACSB)

Accredited by the Association to Advance Collegiate Schools of Business (AACSB).

MSc - Chartered Institute of Marketing (CIM)

Accredited by The Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.


This course offers a strong element of exposure to practice, with some projects (dissertations and assignments) being conducted in collaboration with industry, giving you more opportunities to develop your professional skills and enhance your employability.

The teaching of this course incorporates blended learning practices and is supported by the intended course structure, latest technologies and top-level research expertise within Surrey Business School and the Department of Marketing and Retail Management.

In addition to academic excellence and industry exposure, this course prioritises personal and professional development, helping you to gain desirable skills and enhance your career prospects. We will also make certain that students can practise – and not just be instructed about – the techniques and behaviours that distinguish excellent professionals by ensuring you receive feedback from practitioners as well as academics.


As part of this course, you’ll have the opportunity to complete a Professional Training placement, where you can apply what you’ve learnt in a relevant organisation and gain practical experience for your CV.

We provide support and guidance to help you secure a placement alongside access to vacancy portals, which include thousands of placement opportunities every year and let you discover companies we’re connected with. We can also vet and support you for a placement at a new company that you approach. We don’t usually place students directly.

If you choose not to complete a placement or do not secure a placement, you’ll complete nine months of teaching and then spend three months working on a dissertation. This means you’ll complete this course in 12 months.

If you choose and secure a placement, you’ll complete nine months of teaching and then spend three to six months working on placement. This means you’ll complete the course in 15 months instead of 12.

In some cases, there might be the opportunity to take placements through the Association of Convenience Stores.


Modules listed are indicative, reflecting the information available at the time of publication. Please note that modules may be subject to teaching availability, student demand and/or class size caps.

The University operates a credit framework for all taught programmes based on a 15-credit tariff. Modules can be either 15, 30, 45 or 60 credits, and additionally for some masters dissertations, 90 credits.

Year 1 (full-time)

Module Title Status Semester
Applied Marketing Research Compulsory 1
Channel Management Compulsory 1
Digital Marketing & Social Media Compulsory 1
Entrepreneurship and the Digital Economy Compulsory 1
Consumer Behaviour Optional 2
Dissertation in Marketing and Retail Management Compulsory 2
E-Business Optional 2
Integrated and Digital Marketing Communications Compulsory 2
International Fashion Marketing and Luxury Branding Optional 2
International Retailing Optional 2
Introduction to Marketing Analytics Compulsory 2
Optional modules for Year 1 (full-time) - FHEQ Levels 6 and 7

Students must choose two optional modules.

Entry requirements

A minimum of a 2:2 UK honours degree, or a recognised equivalent international qualification.

Last updated Jan 2020

About the School

The University of Surrey was established on 9 September 1966 with the grant of its Royal Charter, but its roots go back to a late 19th-century concern to provide greater access to further and higher e ... Read More

The University of Surrey was established on 9 September 1966 with the grant of its Royal Charter, but its roots go back to a late 19th-century concern to provide greater access to further and higher education for the poorer inhabitants of London. Read less


AACSB Accredited