MSc Digital Marketing & Analytics

Regent’s University London

Program Description

MSc Digital Marketing & Analytics

Regent’s University London

Digital Marketing & Analytics MSc

Analyse, quantify and influence consumer behaviour through ever-evolving digital tools and concepts.

Key information

  • Name: Digital Marketing & Analytics
  • Qualification: MSc
  • Level: Postgraduate
  • Study mode: Full time
  • Duration: 12 - 16 months
  • Tuition fees: £18,000 *
  • Scholarships: Yes *
  • Next start date: September 2018
  • Future start date: January 2019
  • Study abroad: No
  • Validation: Regent's University London

*For more information please refer to the fees and financial support sections below.

Overview

Digital technology and analytics are changing the face of technology.

The MSc Digital Marketing & Analytics will prepare you to be an effective marketing practitioner in this exciting and rapidly evolving business environment.

Throughout your studies, you will explore five main trends: social media marketing, big data, cloud computing, mobile marketing and data analytics.

Technical and marketing skills are blended together to bridge the gap between marketing and IT within a variety of contexts to produce graduates with solid digital and analytical knowledge.

You will explore the way that digital technology is altering consumer behaviour by constructing a multi dimensional view that not only describes how customers acted in the past, but also predicts how they will behave in the future.

The programme will give you an in-depth understanding of digital marketing strategy, planning and control, together with the practical analytical skills needed in the new data-driven world.

Structure

Length

The programme will take approximately 12 months to complete.

Modules

Term 1

  • Digital Consumer and IT Trends for Marketing
  • Research Methods
  • The Evolution of Marketing Management

Term 2

  • Digital Marketing Data Analysis
  • Integrated Digital Marketing Communications and Analytics
  • Social Media Marketing and Analytics
  • Web Marketing and Analytics

Term 3

  • Consultancy Project or Dissertation

Teaching & assessment

Assessment structure

Wherever possible, assignments take the form of live briefs, so you will gain practical experience working on the types of projects you would be involved with as a marketing practitioner.

Study methods

You will be taught by internationally diverse academics and practitioners with vast experience in academia as well as in marketing and information systems.

You will work with practitioners from SAS, SPSS and other analytics providers to develop practical analytics skills, whilst working with marketing managers and agency staff to develop your understanding of marketing decision-making as it is in the real world.

Your learning in the classroom will be enhanced by guest speakers and attendance at industry events to provide you with a deeper understanding of the concerns of marketing practitioners. You will be able to see how the practical skills you gain on the course will equip you for life in a marketing department or agency.

Students with disabilities

Some of our programmes encourage trips outside of the campus. If you have a condition that affects your mobility you are advised to contact the Disability Officer.

Careers

There is a significant skills gap in the marketing industry which is in desperate need of people who have not only marketing knowledge, but also digital, analytical and social media expertise.

Graduates of this programme will have highly sought-after skills that are attractive to marketing employers, both agency and client-side. You will be able to take advantage of the opportunities available in the sector and apply your skills to a wide range of different roles.

The MSc Digital Marketing & Analytics programme has been dual-accredited by CMI. Upon successful completion of the degree programme, students will be eligible to receive a CMI Level 7 qualification in Strategic Management and Leadership (subject to CMI moderation and student registration request per set deadline).

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The Chartered Management Institute is the only chartered professional body that is dedicated to management and leadership.

Entry requirements

Academic requirements

A Regent’s education provides you with a high level of personal attention, and this begins from the moment you apply to study with us. We want to understand who you are and what your skills and interests may be – we are interested in your potential, as well as your prior achievements. We review each application comprehensively and on its individual merit, considering all of your skills, interests and attributes. Typically, we will make an offer to a student holding a minimum lower second class (2:2) UK Honours undergraduate degree from a recognised institution. Other equivalent international qualifications from recognised institutions will be accepted.

We also welcome applications from candidates who do not meet the essential entry criteria outlined above. In order to be accepted for exceptional entry, you must:

  • Hold a minimum of two years’ relevant work experience
  • Provide a 1000-word personal statement outlining your reasons for applying, and how your previous experience is of relevance to the programme you are applying for
  • Be prepared to attend an interview with the Postgraduate Admissions Panel

English Language requirements

We require proof of English Proficiency. For example, we ask for:

  • IELTS: Overall score of 6.5, with 6.0 or above in all 4 component parts
  • Pearson’s Test for English (PTE): Overall score of 58, with 51 or above in each individual component
  • TOEFL IBT: Overall score 80 (We do not accept TOEFL from applicants requiring a Tier 4 visa, as this qualification is no longer accepted by the UK Visas and Immigration Department (UKVI)
  • A-level/GCSE/IGCSE English: grade C / 4 or above (for IGCSE certificates, please provide the Supplementary Certifying Statement with the breakdown of component grades)
  • International Baccalaureate: Grade 5 in A1 or A2 English at Higher or Standard Level

This list is not exhaustive, we will review the English qualifications you have as part of your application and be in contact if we require anything further.

For applicants who wish to improve their English language proficiency, please see our English language courses.

On-campus diagnostic test

For offer holders in London, we can provide a free on-campus English diagnostic test. This test must be arranged in advance. To book a test, please contact us. Please note, this is a diagnostic test for Regent’s University London only.

Fees

Fees September 2018

  • Full tuition fee: £18,000
  • Home/EU advance deposit: £1,000 (non-refundable)
  • Non-EU advance deposit: £4,000 (non-refundable)

Fees January 2019

  • Full tuition fee: £18,250
  • Home/EU advance deposit: £1,000 (non-refundable)
  • Non-EU advance deposit: £4,000 (non-refundable)

Tuition fees are set for the University’s financial year which runs from 1 August to 31 July. Annual fees for students commencing studies in spring will span financial years. Spring and autumn fees will be invoiced at the rate applicable for that term.

This school offers programs in:
  • English


Last updated May 10, 2018
Duration & Price
This course is Campus based
Start Date
Start date
Sept. 2019
Duration
Duration
12 - 16 months
Full time
Price
Price
18,000 GBP
Information
Deadline
Locations
United Kingdom - London, England
Start date : Sept. 2019
Application deadline Request Info
End date Request Info
Dates
Sept. 2019
United Kingdom - London, England
Application deadline Request Info
End date Request Info