Learn up-to-date practices in key digital marketing disciplines, including online marketing strategy, web analytics, web applications, creativity and design, and digital marketing strategy and communications.
The Digital Marketing and Analytics MSc provides you with the latest tools to analyse and interpret data, forecast future trends, automate and streamline decisions, and optimise courses of action. You gain an insight into key tools and techniques such as statistical analysis, data mining, forecasting and regression, optimisation, simulation and spreadsheet modelling.
Develop the ability to apply key marketing and management theories, through the development of cognitive, critical and intellectual skills, research skills and relevant personal and interpersonal skills. On successful completion of the programme, you will have the skillset to successfully pursue a career in digital marketing and data analytics.
This programme is studied over one year full-time and consists of ten compulsory modules. There are no optional modules on this programme. Stage 1 comprises modules to a total of 135 credits and Stage 2 comprises a 45 credit dissertation module.
About Kent Business School
Kent Business School has over 25 years’ experience delivering business education. Our portfolio of postgraduate programmes demonstrates the breadth and depth of our expertise. Academic research and links with global business inform our teaching, ensuring a curriculum that is relevant and current. We are ranked as a top 30 UK business school for the standard of our teaching and student satisfaction. We also hold a number of accreditations by professional bodies.
Studying at Kent Business School (KBS) gives you the opportunity to increase your employability with real-life case studies, a student council and a business society. We have strong links to local and national organisations providing opportunities for projects, internships and graduate placements. The School attracts many high-profile speakers from industry and last year included visits and lectures from the staff of the Bank of England, BAE Systems, Barclays, Lloyds Insurance, Cummins, Delphi and Kent County Council.
Kent Business School has a wide range of funding opportunities for postgraduate students, which include scholarships, bursaries, the Double Loyalty Scheme for University of Kent undergraduates and the KBS Early Bird Scheme. The Early Bird equates to a 10% discount on tuition fees.
For more information on funding available from the University of Kent, please visit the Student Funding page.
You gain much more than an academic qualification when you graduate from Kent Business School – we enhance your student experience and accelerate your career prospects. A postgraduate qualification in the area of finance equips you with an impressive portfolio of skills, specialist knowledge and practical experience to help you succeed in a competitive job market.
Students studying finance have an excellent track record for employment and are consistently targeted by leading organisations. Recent graduates are now working in top global companies including AXA, BNP Paribas, FactSet, HSBC, PwC, Santander, Thomson Reuters, USB Investment Bank, Western Power and Zurich Financial Services.
Kent Business School is a member of the European Foundation for Management Development (EMFD) and the Chartered Association of Business Schools (CABS), and the Kent MBA is an Association of MBAs (AMBA) accredited programme. In addition, KBS have accreditations with The Association to Advance Collegiate Schools of Business (AACSB), The Chartered Institute of Personnel and Development (CIPD), The Chartered Institute of Logistics and Transport (CILT) and The Chartered Institute of Marketing.
KBS is a signatory of the United Nation's Principles for Responsible Management Education (PRME), which provides a global network for academic institutions to advance corporate sustainability and social responsibility.
Visit the Digital Marketing and Analytics - MSc page on the University of Kent website for more details!