MSc Cross Cultural Marketing and Negotiation

École de Management de Normandie / Normandy Business School

Program Description

MSc Cross Cultural Marketing and Negotiation

École de Management de Normandie / Normandy Business School

Pedagogy

  • Two academic semesters (Sept - Jan; Jan - May) on the Campus of Caen, Normandy, France (see programme agenda) including:
    • Over 400 class-contact hrs distributed across 9 modules (see programme content).
    • A 5-week junior consultancy project (provided by the faculty staff - see the HEC Entrepreneurs approach).
    • A 2-week request for proposal project (provided by Keymatch and the faculty staff).
    • A 2-week International negotiation project with students from four different countries.
    • A six months internship (to be served anywhere in the world) and a 20,000-word dissertation (June - Dec).
  • The language of instruction and assessment is English.

Opportunities

The Master’s Degree in Cross-Cultural Marketing and Negotiation meets the demands of professionals in the area of higher education. After a period of integration, future graduates will be able to target a variety of career opportunities such as Product Manager, Category Manager, Business Manager, International Brand Manager, International Sales Manager, International Project Manager, International Marketing Consultant, Export/Import Consultant, etc.

Admission Requirements

  • Bachelor’s degree/ French Licence or equivalent,
  • HND or equivalent two-year degree plus at least 5 years relevant experience,
  • Students with non-relevant qualifications may be asked to complete a short portfolio prior to commencing the course,
  • Other applicants with extensive industry experience will be considered on an individual basis,
  • Professionals with Honours Degrees or equivalent,
  • Application form including supporting documents (CV, personal statement, and reference letters),
  • English language requirement: TOEIC 790 or TOEFL CBT 230/IBT 88 or IELTS 6 overall or equivalent, or business degree obtained in an English-speaking institution.
This school offers programs in:
  • English


Last updated September 17, 2018
Duration & Price
This course is Campus based
Start Date
Start date
Sept. 2019
Duration
Duration
1 year
Full time
Price
Price
12,000 EUR
Information
Deadline
July 1, 2019
Locations
France - Caen, Normandy
Start date : Sept. 2019
Application deadline July 1, 2019
End date Request Info
Dates
Sept. 2019
France - Caen, Normandy
Application deadline July 1, 2019
End date Request Info