MSc Business Analytics


Program Description

This course is for Graduates who want to start their career in the applications of business analytics.

Our digital lives mean we’re processing and generating more data than ever. But how can companies use ‘big data’ to create business opportunities? This course will teach you how to convert data into knowledge.

Develop your understanding of business analytics and how it works internationally. Get hands-on practical experience through using the latest business intelligence software. You’ll graduate with the skills you need to start a career specialising in data and decision analysis.

This course includes guest lectures from industry experts and a unit co-delivered by a specialist from IBM.

In partnership with


We give you the edge

The practical focus of our courses will help you stand out from the crowd. You will develop key skills and work with employers from the start of your course.

Our graduates have a great employment record. Most go on to careers in a range of areas, start their own business or begin a PhD.

Overall, 84% of our class of 2018 graduates received job offers within 3 months of graduating*.

*Employment data is based on the employment activity of the 2017-18 cohort for those employed or looking for work and for whom data is held.

Key Benefits

  • An MSc in Business Analytics gives you a range of career choices across different sectors.
  • Get hands-on with advanced business analytics software through our special relationships with analytics giants IBM and SAS.
  • Our small, carefully-selected class sizes gives you a lot of contact with academics, and more individual coaching.
  • Graduate equipped with the skills global employers want. Big data's importance to businesses is growing, and experts are in demand.
  • A practical dissertation will let you work with a partner company in a real business problem.
  • Network and get valuable experience by working on projects with international organisations. Take these experiences with you into the global job market.

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Course structure


Semester one: taught units

Compulsory units

You will take these units:

  • Databases and business intelligence
  • Spreadsheet modelling
  • Business statistics and forecasting
  • Operations Management
  • Optimisation

The business statistics and forecasting unit is an International Institute of Forecasters (IIF) student award unit.

The best student will receive US$100, a Certificate of Achievement, and one year's free membership to the Institute.

Semester two: taught units

Compulsory units

You will take these units:

  • Analytics in practice (taught in partnership with IBM)
  • Data mining
  • Heuristics and simulation

Optional units

You will select two of these units:

  • Project management
  • Operations strategy
  • Sustainable operations management
  • Analytics in context


The course will finish with a dissertation. You will produce a unique piece of research using techniques learned throughout the year.

Teaching and learning

You’ll learn from academics who are experts in the field of business analytics.

All units are taught on campus.

The course includes a range of teaching and learning methods, such as:

  • interactive lectures
  • case studies
  • seminar presentations
  • group project work

Specialists from our Careers Service, Academic Skills Centre and Library offer a range of personal development opportunities. There are more options available through the Students’ Union.

Methods of assessment

Units are assessed by a combination of formal examinations and coursework.

"I knew I wanted to work in consulting and this was the perfect degree to start my dream career. The modules cover many areas and I felt that, with this knowledge, I would be able to tackle any challenge in my future work."

Aziza Lavert,
MSc in Business Analytics

Entry requirements

Academic qualifications

Your degree can be in any discipline but you must have studied a subject with high quantitative content, typically a high 2:1 or above, or its international equivalent.

You will be better suited to this course if you have studied business or management, or studied a subject with high quantitative content, such as:

  • mathematics/statistics
  • computer science
  • engineering
  • physics
  • a quantitative social science

If you are a UK student and completed your undergraduate degree abroad, your qualification must be equivalent to a 2:1 or above.

Programming experience

Previous experience in computer programming is an advantage. You should include information about your quantitative and programming experience in your personal statement.

Work experience

In exceptional cases, relevant work experience may be a substitute for the degree requirement. You should have no more than three years’ relevant work experience.

English language requirements

If English is not your first language, you will need to pass an English language test.

You will need an International English Language Test System (IELTS) score of at least 7.0 overall. Your scores for reading, writing, listening and speaking must be at least 6.5.

These results must be no more than two years old from the start date of your MSc course.

IELTS alternatives

We also accept other language tests, including PTE Academic, TOEFL. iBT, CPE and CAE.

If you are already studying in the UK

If you completed all of your undergraduate studies in:

  • the UK
  • a country where English is the official first language

You may be exempt from our English language requirements.

Last updated Apr 2020

About the School

The University of Bath is a world-class university offering fantastic teaching and research opportunities, a fully supported and well-established placement scheme, first-class sports facilities and a ... Read More

The University of Bath is a world-class university offering fantastic teaching and research opportunities, a fully supported and well-established placement scheme, first-class sports facilities and a lively and sociable campus and city. Read less
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